Quote

I never tell one client that I cannot attend his sales convention because I have a previous engagement with another client successful polygamy depends upon pretending to each spouse that she is the only pebble on your beach.

David Ogilvy

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David Ogilvy
Age: 88 †
Born: 1911
Born: June 23
Died: 1999
Died: July 21
Businessman
Businessperson
Economist
Writer
West Horsley
Surrey
David MacKenzie Ogilvy
Never
Humorous
Sales
Advertising
Spouse
Depends
Previous
Pebble
Successful
Clients
Polygamy
Upon
Engagement
Pebbles
Tell
Conventions
Client
Another
Pretending
Convention
Cannot
Beach
Attend

More quotes by David Ogilvy

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The most important word in the vocabulary of advertising is TEST. If you pretest your product with consumers, and pretest your advertising, you will do well in the marketplace.
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Study the methods of your competitors and do the exact opposite.
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Training should not be confined to trainees. It should be a continuous process, and should include the entire professional staff of the agency. The more our people learn, the more useful they can be to our clients.
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The advertisers who believe in the selling power of jingles have never had to sell anything.
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Readers travel so fast they don't stop to decipher the meaning of obscure headlines.
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We exist to build the business of our clients. The recommendations we make to them should be the recommendations we would make if we owned their companies, without regard to our own short-term interest. This earns their respect, which is the greatest asset we can have.
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What you learn is more important than what you earn.
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I have an inviolable rule against employing nepots and spouses, because they breed politics. Whenever two people get married, one of them must depart - preferably the female, to look after the baby.
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If you always hire people who are bigger than you are, we shall become a company of giants
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Encourage innovation. Change is our lifeblood, stagnation our death knell.
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I do not regard advertising as entertainment or an art form, but as a medium of information. When I write an advertisement, I don’t want you to tell me that you find it ‘creative.’ I want you to find it so interesting that you buy the product.
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While you are responsible to your clients for sales results, you are responsible to consumers for the kind of advertising you bring into their homes.
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Make sure you have a vice president in charge of your revolution, to engender ferment among your more conventional colleagues.
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It has been found that the less an advertisement looks like an advertisement and the more it looks like an editorial, the more readers stop, look, and read.
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The best idea is the simplest.
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What really decides consumers to buy or not to buy is the content of your advertising, not its form.
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The relationship between a manufacturer and his advertising agency is almost as intimate as the relationship between a patient and his doctor. Make sure that you can life happily with your prospective client before you accept his account.
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You make the best products you can, and you grow as fast as you deserve to.
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Write the way you talk. Naturally.
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Develop your eccentricities early, and no one will think you're going senile later in life
David Ogilvy