Quote

A well-run restaurant is like a winning baseball team. It makes the most of every crew member's talent and takes advantage of every split-second opportunity to speed up service.

David Ogilvy

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David Ogilvy
Age: 88 †
Born: 1911
Born: June 23
Died: 1999
Died: July 21
Businessman
Businessperson
Economist
Writer
West Horsley
Surrey
David MacKenzie Ogilvy
Like
Takes
Speed
Winning
Service
Split
Opportunity
Baseball
Splits
Running
Advantage
Teamwork
Makes
Members
Restaurant
Wells
Second
Crew
Well
Talent
Member
Every
Team
Restaurants

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The secret of long life is double careers. One to about age sixty, then another for the next thirty years.
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We exist to build the business of our clients. The recommendations we make to them should be the recommendations we would make if we owned their companies, without regard to our own short-term interest. This earns their respect, which is the greatest asset we can have.
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The more informative your advertising, the more persuasive it will be. Before people making a buying decision, they have many questions. For example, why they should buy from you, why your product is better than other similar products, why they should trust you, and why they should buy it now, etc.
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What is a good advertisement? An advertisement which pleases you because of its style, or an advertisement which sells the most? They are seldom the same.
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The success of a meeting often depends on having the right documents - proofs, artwork, schedules, research charts, etc. - present at the start of the meeting. All too often we arrive like plumbers, leaving our tools behind.
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I prefer the discipline of knowledge to the anarchy of ignorance.
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Many manufacturers secretly question whether advertising really sells their product, but are vaguely afraid that their competitors might steal a march on them if they stopped.
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Make sure you have a vice president in charge of your revolution, to engender ferment among your more conventional colleagues.
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You can't save souls in an empty church.
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Our offices must always be headed by the kind of men who command respect. Not phonies, zeros or bastards.
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I admire people with gentle manners who treat other people as human beings.
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The more story-appeal there is in the picture or in the photograph, the more people would look at your ad
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Never write an advertisement which you wouldn't want your own family to read. You wouldn't tell lies to your own wife. Don't tell them to mine. Do as you would be done by.
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I have an inviolable rule against employing nepots and spouses, because they breed politics. Whenever two people get married, one of them must depart - preferably the female, to look after the baby.
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Advertising reflects the mores of society, but it does not influence them.
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