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A well-run restaurant is like a winning baseball team. It makes the most of every crew member's talent and takes advantage of every split-second opportunity to speed up service.
David Ogilvy
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David Ogilvy
Age: 88 †
Born: 1911
Born: June 23
Died: 1999
Died: July 21
Businessman
Businessperson
Economist
Writer
West Horsley
Surrey
David MacKenzie Ogilvy
Well
Talent
Member
Every
Team
Restaurants
Like
Takes
Speed
Winning
Service
Split
Opportunity
Baseball
Splits
Running
Advantage
Teamwork
Makes
Members
Restaurant
Wells
Second
Crew
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It has been found that the less an advertisement looks like an advertisement and the more it looks like an editorial, the more readers stop, look, and read.
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I figure that my staff will be less reluctant to work overtime if I work longer hours than they do.
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Advertising people who ignore research are as dangerous as generals who ignore decodes of enemy signals.
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Tell the truth, but make the truth fascinating.
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You can't save souls in an empty church.
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Advertising reflects the mores of society, but it does not influence them.
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Any damn fool can put on a deal, but it takes genius, faith and perseverance to create a brand.
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Consumers do not buy products. They buy product benefits.
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I admire people with gentle manners who treat other people as human beings.
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If you can’t advertise yourself, what hope do you have of advertising anything else?
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The secret of long life is double careers. One to about age sixty, then another for the next thirty years.
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Consumers don't think how they feel. They don't say what they think and they don't do what they say.
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You make the best products you can, and you grow as fast as you deserve to.
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The best ideas come as jokes. Make your thinking as funny as possible.
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Why should a manufacturer bet his money, perhaps the future of his company, on your instinct?
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The best idea is the simplest.
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Creativity needs discipline and freedom.
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...consumers do not buy one brand of soap, or coffee, or detergent. They have a repertory of four or five brands, and move from one to another. They almost never buy a brand which has not been admitted to their repertory during its first year on the market.
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