Quote

A well-run restaurant is like a winning baseball team. It makes the most of every crew member's talent and takes advantage of every split-second opportunity to speed up service.

David Ogilvy

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David Ogilvy
Age: 88 †
Born: 1911
Born: June 23
Died: 1999
Died: July 21
Businessman
Businessperson
Economist
Writer
West Horsley
Surrey
David MacKenzie Ogilvy
Like
Takes
Speed
Winning
Service
Split
Opportunity
Baseball
Splits
Running
Advantage
Teamwork
Makes
Members
Restaurant
Wells
Second
Crew
Well
Talent
Member
Every
Team
Restaurants

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Write the way you talk. Naturally.
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If each of us hires people who are smaller than we are, we shall become a company of dwarfs. But if each of us hires people who are bigger than we are, we shall become a company of giants.
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Consumers do not buy products. They buy product benefits.
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Lazy and superficial men and women do not produce superior work.
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Creativity needs discipline and freedom.
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I never tell one client that I cannot attend his sales convention because I have a previous engagement with another client successful polygamy depends upon pretending to each spouse that she is the only pebble on your beach.
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Do not address your readers as though they were gathered together in a stadium. When people read your copy, they are alone. Pretend you are writing to each of them a letter on behalf of your client.
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Advertising people who ignore research are as dangerous as generals who ignore decodes of enemy signals.
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If you tell lies about a product, you will be found out - either by the Government, which will prosecute you, or by the consumer, who will punish you by not buying your product a second time.
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Consumers still buy products whose advertising promises them value for money, beauty, nutrition, relief from suffering, social status and so on.
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The secret of long life is double careers. One to about age sixty, then another for the next thirty years.
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Make sure you have a vice president in charge of your revolution, to engender ferment among your more conventional colleagues.
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You can't save souls in an empty church.
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It follows that unless your headline sells your product, you have wasted 90 percent of your money.
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Good products can be sold by honest advertising. If you don't think the product is good, you have no business to be advertising it.
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The relationship between a manufacturer and his advertising agency is almost as intimate as the relationship between a patient and his doctor. Make sure that you can life happily with your prospective client before you accept his account.
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I do not regard advertising as entertainment or an art form, but as a medium of information. When I write an advertisement, I don’t want you to tell me that you find it ‘creative.’ I want you to find it so interesting that you buy the product.
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Big ideas are usually simple ideas.
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The worst fault a salesman can commit is to be a bore...... Pretend to be vastly interested in any subject the prospects shows an interest in.
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