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Any damn fool can put on a deal, but it takes genius, faith and perseverance to create a brand.

David Ogilvy

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David Ogilvy
Age: 88 †
Born: 1911
Born: June 23
Died: 1999
Died: July 21
Businessman
Businessperson
Economist
Writer
West Horsley
Surrey
David MacKenzie Ogilvy
Create
Brands
Faith
Perseverance
Business
Damn
Fool
Genius
Deal
Deals
Takes
Brand

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Consumers do not buy products. They buy product benefits.
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Ninety-nine percent of advertising doesn't sell much of anything.
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Some manufacturers illustrate their advertisements with abstract paintings. I would only do this if I wished to conceal from the reader what I was advertising.
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Develop your eccentricities early, and no one will think you're going senile later in life
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We all have a tendency to use research as a drunkard uses a lamppost – for support, not for illumination.
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We exist to build the business of our clients. The recommendations we make to them should be the recommendations we would make if we owned their companies, without regard to our own short-term interest. This earns their respect, which is the greatest asset we can have.
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David Ogilvy made his copywriters come up 100 different headlines for every ad they wrote.
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If you ever have the good fortune to create a great advertising campaign, you will soon see another agency steal it. This is irritating, but don't let it worry you nobody has ever built a brand by imitating somebody else's advertising.
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While you are responsible to your clients for sales results, you are responsible to consumers for the kind of advertising you bring into their homes.
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I figure that my staff will be less reluctant to work overtime if I work longer hours than they do.
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If you always hire people who are bigger than you are, we shall become a company of giants
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Big ideas are usually simple ideas.
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Madison Avenue is full of masochists who unconsciously provoke rejection by their clients. I know brilliant men who have lost every account they have ever handled.
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The pursuit of excellence is less profitable than the pursuit of bigness, but it can be more satisfying.
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The trouble with many copywriters in general agencies are that they don't really think in terms of selling. They have never written direct-response they have never tasted blood
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The worst fault a salesman can commit is to be a bore...... Pretend to be vastly interested in any subject the prospects shows an interest in.
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Creativity Is a fancy word for the work we have to do by Friday.
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Leaders grasp nettles.
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Consumers still buy products whose advertising promises them value for money, beauty, nutrition, relief from suffering, social status and so on.
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It has been found that the less an advertisement looks like an advertisement and the more it looks like an editorial, the more readers stop, look, and read.
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