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Any damn fool can put on a deal, but it takes genius, faith and perseverance to create a brand.

David Ogilvy

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David Ogilvy
Age: 88 †
Born: 1911
Born: June 23
Died: 1999
Died: July 21
Businessman
Businessperson
Economist
Writer
West Horsley
Surrey
David MacKenzie Ogilvy
Deal
Deals
Takes
Brand
Create
Brands
Faith
Perseverance
Business
Damn
Fool
Genius

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The best leaders are apt to be found among those executives who have a strong component of unorthodoxy in their character. Instead of resisting innovation, they symbolize it.
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Headlines can be strengthend by the inclusion of emotional words like darling, love, fear, proud, friend and baby.
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Develop your eccentricities early, and no one will think you're going senile later in life
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In the modern world of business, it is useless to be a creative, original thinker unless you can also sell what you create.
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Consumers don't think how they feel. They don't say what they think and they don't do what they say.
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We exist to build the business of our clients. The recommendations we make to them should be the recommendations we would make if we owned their companies, without regard to our own short-term interest. This earns their respect, which is the greatest asset we can have.
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If you have a truly big idea, the wrong technique won't kill it. And if you don't have a big idea, the right technique won't help you
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Consumers still buy products whose advertising promises them value for money, beauty, nutrition, relief from suffering, social status and so on.
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Never use tricky or irrelevant headlines… People read too fast to figure out what you are trying to say.
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I don't believe in tricky advertising, I don't believe in cute advertising, I don't believe in comic advertising. The people who perpetrate that kind of advertising never had to sell anything in their lives
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People don't buy a new detergent because the manufacturer told a joke on television last night.
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If you can’t advertise yourself, what hope do you have of advertising anything else?
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Why should a manufacturer bet his money, perhaps the future of his company, on your instinct?
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I admire people with gentle manners who treat other people as human beings.
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The pursuit of excellence is less profitable than the pursuit of bigness, but it can be more satisfying.
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A well-run restaurant is like a winning baseball team. It makes the most of every crew member's talent and takes advantage of every split-second opportunity to speed up service.
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Write the way you talk. Naturally.
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The consumer isn't a moron she is your wife.
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When you advertise fire extinguishers, open with the fire.
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Creativity needs discipline and freedom.
David Ogilvy