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I always said that mega-mergers were for megalomaniacs.

David Ogilvy

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David Ogilvy
Age: 88 †
Born: 1911
Born: June 23
Died: 1999
Died: July 21
Businessman
Businessperson
Economist
Writer
West Horsley
Surrey
David MacKenzie Ogilvy
Megalomaniacs
Mergers
Mega
Business
Always

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Develop your eccentricities early, and no one will think you're going senile later in life
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If you ever find a man who is better than you are - hire him. If necessary, pay him more than you pay yourself.
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If it doesn't sell, it isn't creative.
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You make the best products you can, and you grow as fast as you deserve to.
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Positioning should be decided before the advertising is created
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Good products can be sold by honest advertising. If you don't think the product is good, you have no business to be advertising it.
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The best idea is the simplest.
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I know of a brewer who sells more of his beer to the people who never see his advertising than to the people who see it every week. Bad advertising can unsell a product.
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The consumer isn't a moron she is your wife. You insult her intelligence if you assume that a mere slogan and a few vapid adjectives will persuade her to buy anything. She wants all the information you can give her.
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Some manufacturers illustrate their advertisements with abstract paintings. I would only do this if I wished to conceal from the reader what I was advertising.
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A well-run restaurant is like a winning baseball team. It makes the most of every crew member's talent and takes advantage of every split-second opportunity to speed up service.
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Big ideas are usually simple ideas.
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I can't stand callow amateurs who aren't sufficiently interested in the craft of advertising to assume the posture of students.
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If you have a truly big idea, the wrong technique won't kill it. And if you don't have a big idea, the right technique won't help you
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I prefer the discipline of knowledge to the anarchy of ignorance.
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It has been found that the less an advertisement looks like an advertisement and the more it looks like an editorial, the more readers stop, look, and read.
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Remove advertising, disable a person or firm from proclaiming its wares and their merits, and the whole of society and of the economy is transformed. The enemies of advertising are the enemies of freedom.
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The best leaders are apt to be found among those executives who have a strong component of unorthodoxy in their character. Instead of resisting innovation, they symbolize it.
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If you can’t advertise yourself, what hope do you have of advertising anything else?
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The more story-appeal there is in the picture or in the photograph, the more people would look at your ad
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