Quote

I always said that mega-mergers were for megalomaniacs.

David Ogilvy

Change background

T
T
T

Change font

TAGS & TOPICS

David Ogilvy
Age: 88 †
Born: 1911
Born: June 23
Died: 1999
Died: July 21
Businessman
Businessperson
Economist
Writer
West Horsley
Surrey
David MacKenzie Ogilvy
Megalomaniacs
Mergers
Mega
Business
Always

More quotes by David Ogilvy

Image
The worst fault a salesman can commit is to be a bore...... Pretend to be vastly interested in any subject the prospects shows an interest in.
David Ogilvy
Image
Some manufacturers illustrate their advertisements with abstract paintings. I would only do this if I wished to conceal from the reader what I was advertising.
David Ogilvy
Image
The secret of long life is double careers. One to about age sixty, then another for the next thirty years.
David Ogilvy
Image
Advertising reflects the mores of society, but it does not influence them.
David Ogilvy
Image
There are now unmistakeable signs of a trend in favor of superior products at premium prices. The consumer is not a moron, she is your wife.
David Ogilvy
Image
I'd like to be remembered, as a copywriter who had some big ideas. That's what the advertising business is all about. Big ideas
David Ogilvy
Image
I never assign a product to a writer unless I know that he is personally interested in it. Every time I have written a bad campaign, it has been because the product did not interest me.
David Ogilvy
Image
The business community wants remarkable advertising, but turns a cold shoulder to the kind of people who can produce it. That is why most advertisements are so infernally dull.... our business needs massive transfusions of talent. And talent, I believe, is most likely to be found among nonconformists, dissenters, and rebels.
David Ogilvy
Image
While you are responsible to your clients for sales results, you are responsible to consumers for the kind of advertising you bring into their homes.
David Ogilvy
Image
The manufacturer who finds himself up the creek is the short-sighted opportunist who siphons off all his advertising dollars for short-term promotions.
David Ogilvy
Image
Consumers don't think how they feel. They don't say what they think and they don't do what they say.
David Ogilvy
Image
I never tell one client that I cannot attend his sales convention because I have a previous engagement with another client successful polygamy depends upon pretending to each spouse that she is the only pebble on your beach.
David Ogilvy
Image
In the modern world of business, it is useless to be a creative, original thinker unless you can also sell what you create.
David Ogilvy
Image
Readers travel so fast they don't stop to decipher the meaning of obscure headlines.
David Ogilvy
Image
Tell the truth, but make the truth fascinating.
David Ogilvy
Image
Don't hire a dog, then bark yourself
David Ogilvy
Image
If it doesn't sell, it isn't creative.
David Ogilvy
Image
A well-run restaurant is like a winning baseball team. It makes the most of every crew member's talent and takes advantage of every split-second opportunity to speed up service.
David Ogilvy
Image
Big ideas are usually simple ideas.
David Ogilvy
Image
The trouble with many copywriters in general agencies are that they don't really think in terms of selling. They have never written direct-response they have never tasted blood
David Ogilvy