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I always said that mega-mergers were for megalomaniacs.

David Ogilvy

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David Ogilvy
Age: 88 †
Born: 1911
Born: June 23
Died: 1999
Died: July 21
Businessman
Businessperson
Economist
Writer
West Horsley
Surrey
David MacKenzie Ogilvy
Megalomaniacs
Mergers
Mega
Business
Always

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Consumers still buy products whose advertising promises them value for money, beauty, nutrition, relief from suffering, social status and so on.
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The worst fault a salesman can commit is to be a bore...... Pretend to be vastly interested in any subject the prospects shows an interest in.
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I can't stand callow amateurs who aren't sufficiently interested in the craft of advertising to assume the posture of students.
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If you can’t advertise yourself, what hope do you have of advertising anything else?
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Never use tricky or irrelevant headlines… People read too fast to figure out what you are trying to say.
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Every ad is an investment in the long-term image of a brand.
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I never tell one client that I cannot attend his sales convention because I have a previous engagement with another client successful polygamy depends upon pretending to each spouse that she is the only pebble on your beach.
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The more informative your advertising, the more persuasive it will be.
David Ogilvy
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The manufacturer who finds himself up the creek is the short-sighted opportunist who siphons off all his advertising dollars for short-term promotions.
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Political advertising ought to be stopped. It's the only really dishonest kind of advertising that's left. It's totally dishonest.
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If you always hire people who are bigger than you are, we shall become a company of giants
David Ogilvy
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You can't save souls in an empty church.
David Ogilvy
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I don't believe in tricky advertising, I don't believe in cute advertising, I don't believe in comic advertising. The people who perpetrate that kind of advertising never had to sell anything in their lives
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If you have a truly big idea, the wrong technique won't kill it. And if you don't have a big idea, the right technique won't help you
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At 60 miles an hour the loudest noise in this Rolls-Royce comes from the electric clock.
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Some manufacturers illustrate their advertisements with abstract paintings. I would only do this if I wished to conceal from the reader what I was advertising.
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Most headlines are set too big to be legible in the magazines or newspaper. Never approve a layout until you have seen it pasted into the magazine or newspaper for which it was destined. If you pin up the layouts on a bulletin board and appraise them from fifteen feet, you will produce posters.
David Ogilvy
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The consumer isn't a moron she is your wife.
David Ogilvy
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Great hospitals do two things. They look after patients, and they teach young doctors. We look after clients, and we teach young advertising people.
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We all have a tendency to use research as a drunkard uses a lamppost – for support, not for illumination.
David Ogilvy