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I always said that mega-mergers were for megalomaniacs.

David Ogilvy

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David Ogilvy
Age: 88 †
Born: 1911
Born: June 23
Died: 1999
Died: July 21
Businessman
Businessperson
Economist
Writer
West Horsley
Surrey
David MacKenzie Ogilvy
Mergers
Mega
Business
Always
Megalomaniacs

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The relationship between a manufacturer and his advertising agency is almost as intimate as the relationship between a patient and his doctor. Make sure that you can life happily with your prospective client before you accept his account.
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The more story-appeal there is in the picture or in the photograph, the more people would look at your ad
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Any damn fool can put on a deal, but it takes genius, faith and perseverance to create a brand.
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It has been found that the less an advertisement looks like an advertisement and the more it looks like an editorial, the more readers stop, look, and read.
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The advertisers who believe in the selling power of jingles have never had to sell anything.
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I never write fewer than sixteen headlines for a single advertisement.
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I admire people with gentle manners who treat other people as human beings.
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Training should not be confined to trainees. It should be a continuous process, and should include the entire professional staff of the agency. The more our people learn, the more useful they can be to our clients.
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Advertising people who ignore research are as dangerous as generals who ignore decodes of enemy signals.
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If you have a truly big idea, the wrong technique won't kill it. And if you don't have a big idea, the right technique won't help you
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The worst fault a salesman can commit is to be a bore...... Pretend to be vastly interested in any subject the prospects shows an interest in.
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Study the methods of your competitors and do the exact opposite.
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Write the way you talk. Naturally.
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No sale, no commission. No commission, no eat. That made an impression on me.
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Why should a manufacturer bet his money, perhaps the future of his company, on your instinct?
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...consumers do not buy one brand of soap, or coffee, or detergent. They have a repertory of four or five brands, and move from one to another. They almost never buy a brand which has not been admitted to their repertory during its first year on the market.
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I can't stand callow amateurs who aren't sufficiently interested in the craft of advertising to assume the posture of students.
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Creativity Is a fancy word for the work we have to do by Friday.
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The best idea is the simplest.
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If you tell lies about a product, you will be found out - either by the Government, which will prosecute you, or by the consumer, who will punish you by not buying your product a second time.
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