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Some manufacturers illustrate their advertisements with abstract paintings. I would only do this if I wished to conceal from the reader what I was advertising.
David Ogilvy
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David Ogilvy
Age: 88 †
Born: 1911
Born: June 23
Died: 1999
Died: July 21
Businessman
Businessperson
Economist
Writer
West Horsley
Surrey
David MacKenzie Ogilvy
Wished
Paintings
Abstract
Advertising
Reader
Illustrate
Painting
Manufacturers
Would
Advertisements
Conceal
More quotes by David Ogilvy
At 60 miles an hour the loudest noise in this Rolls-Royce comes from the electric clock.
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People don't buy a new detergent because the manufacturer told a joke on television last night.
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Good products can be sold by honest advertising. If you don't think the product is good, you have no business to be advertising it.
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The pursuit of excellence is less profitable than the pursuit of bigness, but it can be more satisfying.
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Never write an advertisement which you wouldn't want your own family to read. You wouldn't tell lies to your own wife. Don't tell them to mine. Do as you would be done by.
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Experience has taught me that advertisers get the best results when they pay their agency a flat fee. It is unrealistic to expect your agency to be impartial when its vested interest lies wholly in the direction of increasing your commissionable advertising.
David Ogilvy
Many of the greatest creations of man have been inspired by the desire to make money...If Oxford undergraduates were paid for their work, I would have performed miracles of scholarship and become Regius Professor of Modern History.
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The advertisers who believe in the selling power of jingles have never had to sell anything.
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Creativity needs discipline and freedom.
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I never write fewer than sixteen headlines for a single advertisement.
David Ogilvy
The consumer isn't a moron she is your wife. You insult her intelligence if you assume that a mere slogan and a few vapid adjectives will persuade her to buy anything. She wants all the information you can give her.
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Why should a manufacturer bet his money, perhaps the future of his company, on your instinct?
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Tell the truth, but make the truth fascinating.
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If you always hire people who are bigger than you are, we shall become a company of giants
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I can't stand callow amateurs who aren't sufficiently interested in the craft of advertising to assume the posture of students.
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The manufacturer who finds himself up the creek is the short-sighted opportunist who siphons off all his advertising dollars for short-term promotions.
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Study the methods of your competitors and do the exact opposite.
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David Ogilvy made his copywriters come up 100 different headlines for every ad they wrote.
David Ogilvy
If it doesn't sell, it isn't creative.
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Never use tricky or irrelevant headlines… People read too fast to figure out what you are trying to say.
David Ogilvy