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Some manufacturers illustrate their advertisements with abstract paintings. I would only do this if I wished to conceal from the reader what I was advertising.

David Ogilvy

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David Ogilvy
Age: 88 †
Born: 1911
Born: June 23
Died: 1999
Died: July 21
Businessman
Businessperson
Economist
Writer
West Horsley
Surrey
David MacKenzie Ogilvy
Advertising
Reader
Illustrate
Painting
Manufacturers
Would
Advertisements
Conceal
Wished
Paintings
Abstract

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If it doesn't sell, it isn't creative.
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If each of us hires people who are smaller than we are, we shall become a company of dwarfs. But if each of us hires people who are bigger than we are, we shall become a company of giants.
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The relationship between a manufacturer and his advertising agency is almost as intimate as the relationship between a patient and his doctor. Make sure that you can life happily with your prospective client before you accept his account.
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People don't buy a new detergent because the manufacturer told a joke on television last night.
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A lot of today's campaigns are based on optimum positioning but are totally ineffective - because they are dull, or badly constructed, or ineptly written. If nobody reads your advertisement or looks at your commercial, it doesn't do you much good to have the right positioning.
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What is a good advertisement? An advertisement which pleases you because of its style, or an advertisement which sells the most? They are seldom the same.
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Compete with the immortals
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Don't hire a dog, then bark yourself
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On the average, five times as many people read the headlines as read the body copy.
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Ninety-nine percent of advertising doesn't sell much of anything.
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It is flagrantly dishonest for an advertising agent to urge consumers to buy a product which he would not allow his own wife to buy.
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When you advertise fire extinguishers, open with the fire.
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In the modern world of business, it is useless to be a creative, original thinker unless you can also sell what you create.
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Our offices must always be headed by the kind of men who command respect. Not phonies, zeros or bastards.
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At 60 miles an hour the loudest noise in this Rolls-Royce comes from the electric clock.
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The best ideas come as jokes. Make your thinking as funny as possible.
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Can advertising foist an inferior product on the consumer? Bitter experience has taught me that it cannot. On those rare occasions when I have advertised products which consumer tests have found inferior to other products in the same field, the results have been disastrous.
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The best leaders are apt to be found among those executives who have a strong component of unorthodoxy in their character. Instead of resisting innovation, they symbolize it.
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Advertising reflects the mores of society, but it does not influence them.
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Consumers don't think how they feel. They don't say what they think and they don't do what they say.
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