Quote

Remove advertising, disable a person or firm from proclaiming its wares and their merits, and the whole of society and of the economy is transformed. The enemies of advertising are the enemies of freedom.

David Ogilvy

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David Ogilvy
Age: 88 †
Born: 1911
Born: June 23
Died: 1999
Died: July 21
Businessman
Businessperson
Economist
Writer
West Horsley
Surrey
David MacKenzie Ogilvy
Enemy
Disability
Society
Transformed
Freedom
Remove
Persons
Merit
Person
Enemies
Disable
Whole
Advertising
Wares
Firm
Proclaiming
Economy
Merits

More quotes by David Ogilvy

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Unless your campaign has a big idea, it will pass like a ship in the night.
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Why should a manufacturer bet his money, perhaps the future of his company, on your instinct?
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No sale, no commission. No commission, no eat. That made an impression on me.
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Lazy and superficial men and women do not produce superior work.
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The success of a meeting often depends on having the right documents - proofs, artwork, schedules, research charts, etc. - present at the start of the meeting. All too often we arrive like plumbers, leaving our tools behind.
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If you always hire people who are bigger than you are, we shall become a company of giants
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What is a good advertisement? An advertisement which pleases you because of its style, or an advertisement which sells the most? They are seldom the same.
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What really decides consumers to buy or not to buy is the content of your advertising, not its form.
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Do not address your readers as though they were gathered together in a stadium. When people read your copy, they are alone. Pretend you are writing to each of them a letter on behalf of your client.
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The pursuit of excellence is less profitable than the pursuit of bigness, but it can be more satisfying.
David Ogilvy
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I do not regard advertising as entertainment or an art form, but as a medium of information. When I write an advertisement, I don’t want you to tell me that you find it ‘creative.’ I want you to find it so interesting that you buy the product.
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I figure that my staff will be less reluctant to work overtime if I work longer hours than they do.
David Ogilvy
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Our offices must always be headed by the kind of men who command respect. Not phonies, zeros or bastards.
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It is the inescapable duty of management to fire incompetent people.
David Ogilvy
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What you learn is more important than what you earn.
David Ogilvy
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I always said that mega-mergers were for megalomaniacs.
David Ogilvy
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I never assign a product to a writer unless I know that he is personally interested in it. Every time I have written a bad campaign, it has been because the product did not interest me.
David Ogilvy
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People don't buy a new detergent because the manufacturer told a joke on television last night.
David Ogilvy
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The more story-appeal there is in the picture or in the photograph, the more people would look at your ad
David Ogilvy
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Write the way you talk. Naturally.
David Ogilvy