Quote

Remove advertising, disable a person or firm from proclaiming its wares and their merits, and the whole of society and of the economy is transformed. The enemies of advertising are the enemies of freedom.

David Ogilvy

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David Ogilvy
Age: 88 †
Born: 1911
Born: June 23
Died: 1999
Died: July 21
Businessman
Businessperson
Economist
Writer
West Horsley
Surrey
David MacKenzie Ogilvy
Persons
Merit
Person
Enemies
Disable
Whole
Advertising
Wares
Firm
Proclaiming
Economy
Merits
Enemy
Disability
Society
Transformed
Freedom
Remove

More quotes by David Ogilvy

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I have an inviolable rule against employing nepots and spouses, because they breed politics. Whenever two people get married, one of them must depart - preferably the female, to look after the baby.
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I admire people with gentle manners who treat other people as human beings.
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Every advertisement should be thought of as a contribution to the complex symbol which is the brand image.
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The more story-appeal there is in the picture or in the photograph, the more people would look at your ad
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You make the best products you can, and you grow as fast as you deserve to.
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Advertising people who ignore research are as dangerous as generals who ignore decodes of enemy signals.
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If you have all the research, all the ground rules, all the directives, all the data - it doesn't mean the ad is written. Then you've got to close the door and write something - that is the moment of truth which we all try to postpone as long as possible.
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Madison Avenue is full of masochists who unconsciously provoke rejection by their clients. I know brilliant men who have lost every account they have ever handled.
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I'd like to be remembered, as a copywriter who had some big ideas. That's what the advertising business is all about. Big ideas
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I always said that mega-mergers were for megalomaniacs.
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People don't buy a new detergent because the manufacturer told a joke on television last night.
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I never assign a product to a writer unless I know that he is personally interested in it. Every time I have written a bad campaign, it has been because the product did not interest me.
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You have only 30 seconds in a TV commercial. If you grab attention in the first frame with a visual surprise, you stand a better chance of holding the viewer. People screen out a lot of commercials because they open with something dull. When you advertise fire-extinguishers, open with the fire.
David Ogilvy
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Make sure you have a vice president in charge of your revolution, to engender ferment among your more conventional colleagues.
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The best ideas come as jokes. Make your thinking as funny as possible.
David Ogilvy
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Consumers don't think how they feel. They don't say what they think and they don't do what they say.
David Ogilvy
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No sale, no commission. No commission, no eat. That made an impression on me.
David Ogilvy
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Advertising reflects the mores of society, but it does not influence them.
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Creativity needs discipline and freedom.
David Ogilvy
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What really decides consumers to buy or not to buy is the content of your advertising, not its form.
David Ogilvy