Quote

Can advertising foist an inferior product on the consumer? Bitter experience has taught me that it cannot. On those rare occasions when I have advertised products which consumer tests have found inferior to other products in the same field, the results have been disastrous.

David Ogilvy

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David Ogilvy
Age: 88 †
Born: 1911
Born: June 23
Died: 1999
Died: July 21
Businessman
Businessperson
Economist
Writer
West Horsley
Surrey
David MacKenzie Ogilvy
Results
Advertising
Advertised
Economy
Bitter
Disastrous
Experience
Product
Inferior
Found
Tests
Inferiors
Cannot
Field
Consumer
Products
Rare
Fields
Occasions
Taught
Consumers
Foist

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In the modern world of business, it is useless to be a creative, original thinker unless you can also sell what you create.
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I figure that my staff will be less reluctant to work overtime if I work longer hours than they do.
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It follows that unless your headline sells your product, you have wasted 90 percent of your money.
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Great hospitals do two things. They look after patients, and they teach young doctors. We look after clients, and we teach young advertising people.
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Political advertising ought to be stopped. It's the only really dishonest kind of advertising that's left. It's totally dishonest.
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Leaders grasp nettles.
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