Quote

The relationship between a manufacturer and his advertising agency is almost as intimate as the relationship between a patient and his doctor. Make sure that you can life happily with your prospective client before you accept his account.

David Ogilvy

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David Ogilvy
Age: 88 †
Born: 1911
Born: June 23
Died: 1999
Died: July 21
Businessman
Businessperson
Economist
Writer
West Horsley
Surrey
David MacKenzie Ogilvy
Sure
Doctors
Happily
Make
Patient
Clients
Life
Perspective
Agency
Accept
Account
Accepting
Doctor
Relationship
Intimate
Prospective
Economy
Advertising
Manufacturer
Almost
Accounts
Client

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You make the best products you can, and you grow as fast as you deserve to.
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Tell the truth, but make the truth fascinating.
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The business community wants remarkable advertising, but turns a cold shoulder to the kind of people who can produce it. That is why most advertisements are so infernally dull.... our business needs massive transfusions of talent. And talent, I believe, is most likely to be found among nonconformists, dissenters, and rebels.
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I admire people with gentle manners who treat other people as human beings.
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If it doesn't sell, it isn't creative.
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Political advertising ought to be stopped. It's the only really dishonest kind of advertising that's left. It's totally dishonest.
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Many of the greatest creations of man have been inspired by the desire to make money...If Oxford undergraduates were paid for their work, I would have performed miracles of scholarship and become Regius Professor of Modern History.
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It is flagrantly dishonest for an advertising agent to urge consumers to buy a product which he would not allow his own wife to buy.
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I prefer the discipline of knowledge to the anarchy of ignorance.
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People don't buy a new detergent because the manufacturer told a joke on television last night.
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Make sure you have a vice president in charge of your revolution, to engender ferment among your more conventional colleagues.
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What you learn is more important than what you earn.
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The consumer isn't a moron she is your wife.
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Why do eight out of ten new consumer products fail? Sometimes because they are too new. The first cold cereals were rejected by consumers. More often new products fail because they are not new enough.
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If you can’t advertise yourself, what hope do you have of advertising anything else?
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David Ogilvy made his copywriters come up 100 different headlines for every ad they wrote.
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Good products can be sold by honest advertising. If you don't think the product is good, you have no business to be advertising it.
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Some manufacturers illustrate their advertisements with abstract paintings. I would only do this if I wished to conceal from the reader what I was advertising.
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The worst fault a salesman can commit is to be a bore...... Pretend to be vastly interested in any subject the prospects shows an interest in.
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While you are responsible to your clients for sales results, you are responsible to consumers for the kind of advertising you bring into their homes.
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