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The secret of long life is double careers. One to about age sixty, then another for the next thirty years.

David Ogilvy

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David Ogilvy
Age: 88 †
Born: 1911
Born: June 23
Died: 1999
Died: July 21
Businessman
Businessperson
Economist
Writer
West Horsley
Surrey
David MacKenzie Ogilvy
Life
Decision
Secret
Age
Next
Another
Sixty
Work
Double
Long
Thirty
Years
Careers

More quotes by David Ogilvy

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Political advertising ought to be stopped. It's the only really dishonest kind of advertising that's left. It's totally dishonest.
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When you advertise fire extinguishers, open with the fire.
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Many manufacturers secretly question whether advertising really sells their product, but are vaguely afraid that their competitors might steal a march on them if they stopped.
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Ninety-nine percent of advertising doesn't sell much of anything.
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People don't buy a new detergent because the manufacturer told a joke on television last night.
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You can't save souls in an empty church.
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Every advertisement should be thought of as a contribution to the complex symbol which is the brand image.
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Consumers do not buy products. They buy product benefits.
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Our offices must always be headed by the kind of men who command respect. Not phonies, zeros or bastards.
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Make sure you have a vice president in charge of your revolution, to engender ferment among your more conventional colleagues.
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Any damn fool can put on a deal, but it takes genius, faith and perseverance to create a brand.
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If you ever find a man who is better than you are - hire him. If necessary, pay him more than you pay yourself.
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If each of us hires people who are smaller than we are, we shall become a company of dwarfs. But if each of us hires people who are bigger than we are, we shall become a company of giants.
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If you have a truly big idea, the wrong technique won't kill it. And if you don't have a big idea, the right technique won't help you
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The consumer isn't a moron she is your wife. You insult her intelligence if you assume that a mere slogan and a few vapid adjectives will persuade her to buy anything. She wants all the information you can give her.
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The best idea is the simplest.
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The advertisers who believe in the selling power of jingles have never had to sell anything.
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Many of the greatest creations of man have been inspired by the desire to make money...If Oxford undergraduates were paid for their work, I would have performed miracles of scholarship and become Regius Professor of Modern History.
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Every ad is an investment in the long-term image of a brand.
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I don't believe in tricky advertising, I don't believe in cute advertising, I don't believe in comic advertising. The people who perpetrate that kind of advertising never had to sell anything in their lives
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