Quote

The more informative your advertising, the more persuasive it will be.

David Ogilvy

Change background

T
T
T

Change font

TAGS & TOPICS

David Ogilvy
Age: 88 †
Born: 1911
Born: June 23
Died: 1999
Died: July 21
Businessman
Businessperson
Economist
Writer
West Horsley
Surrey
David MacKenzie Ogilvy
Informative
Persuasive
Marketing
Advertising
Economy
Adverts

More quotes by David Ogilvy

Image
Experience has taught me that advertisers get the best results when they pay their agency a flat fee. It is unrealistic to expect your agency to be impartial when its vested interest lies wholly in the direction of increasing your commissionable advertising.
David Ogilvy
Image
A lot of today's campaigns are based on optimum positioning but are totally ineffective - because they are dull, or badly constructed, or ineptly written. If nobody reads your advertisement or looks at your commercial, it doesn't do you much good to have the right positioning.
David Ogilvy
Image
I never write fewer than sixteen headlines for a single advertisement.
David Ogilvy
Image
Some manufacturers illustrate their advertisements with abstract paintings. I would only do this if I wished to conceal from the reader what I was advertising.
David Ogilvy
Image
Every advertisement should be thought of as a contribution to the complex symbol which is the brand image.
David Ogilvy
Image
Write the way you talk. Naturally.
David Ogilvy
Image
Lazy and superficial men and women do not produce superior work.
David Ogilvy
Image
Political advertising ought to be stopped. It's the only really dishonest kind of advertising that's left. It's totally dishonest.
David Ogilvy
Image
At 60 miles an hour the loudest noise in this Rolls-Royce comes from the electric clock.
David Ogilvy
Image
My motto has always been: Only first class business and that in a first class way
David Ogilvy
Image
Much of the messy advertising you see on television today is the product of committees. Committees can criticize advertisements, but they should never be allowed to create them.
David Ogilvy
Image
Tell the truth, but make the truth fascinating.
David Ogilvy
Image
Ninety-nine percent of advertising doesn't sell much of anything.
David Ogilvy
Image
What you learn is more important than what you earn.
David Ogilvy
Image
Creativity needs discipline and freedom.
David Ogilvy
Image
You have only 30 seconds in a TV commercial. If you grab attention in the first frame with a visual surprise, you stand a better chance of holding the viewer. People screen out a lot of commercials because they open with something dull. When you advertise fire-extinguishers, open with the fire.
David Ogilvy
Image
I admire people with gentle manners who treat other people as human beings.
David Ogilvy
Image
Consumers don't think how they feel. They don't say what they think and they don't do what they say.
David Ogilvy
Image
We all have a tendency to use research as a drunkard uses a lamppost – for support, not for illumination.
David Ogilvy
Image
Consumers still buy products whose advertising promises them value for money, beauty, nutrition, relief from suffering, social status and so on.
David Ogilvy