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The more informative your advertising, the more persuasive it will be.

David Ogilvy

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David Ogilvy
Age: 88 †
Born: 1911
Born: June 23
Died: 1999
Died: July 21
Businessman
Businessperson
Economist
Writer
West Horsley
Surrey
David MacKenzie Ogilvy
Adverts
Informative
Persuasive
Marketing
Advertising
Economy

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On the average, five times as many people read the headlines as read the body copy.
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Advertising reflects the mores of society, but it does not influence them.
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Ninety-nine percent of advertising doesn't sell much of anything.
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Any damn fool can put on a deal, but it takes genius, faith and perseverance to create a brand.
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The most important word in the vocabulary of advertising is TEST. If you pretest your product with consumers, and pretest your advertising, you will do well in the marketplace.
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Tell the truth, but make the truth fascinating.
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Some manufacturers illustrate their advertisements with abstract paintings. I would only do this if I wished to conceal from the reader what I was advertising.
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I know of a brewer who sells more of his beer to the people who never see his advertising than to the people who see it every week. Bad advertising can unsell a product.
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Study the methods of your competitors and do the exact opposite.
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Many of the greatest creations of man have been inspired by the desire to make money...If Oxford undergraduates were paid for their work, I would have performed miracles of scholarship and become Regius Professor of Modern History.
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We all have a tendency to use research as a drunkard uses a lamppost – for support, not for illumination.
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If it doesn't sell, it isn't creative.
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Why should a manufacturer bet his money, perhaps the future of his company, on your instinct?
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Encourage innovation. Change is our lifeblood, stagnation our death knell.
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Creativity Is a fancy word for the work we have to do by Friday.
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If you can’t advertise yourself, what hope do you have of advertising anything else?
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Headlines can be strengthend by the inclusion of emotional words like darling, love, fear, proud, friend and baby.
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I don't believe in tricky advertising, I don't believe in cute advertising, I don't believe in comic advertising. The people who perpetrate that kind of advertising never had to sell anything in their lives
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Never stop testing, and your advertising will never stop improving. Testing was used in advertising decades ago. The internet has made testing so easy that every online marketer can use it to improve advertising results. Google content experiment is a free tool for you to do split testing.
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Develop your eccentricities early, and no one will think you're going senile later in life
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