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Leaders grasp nettles.

David Ogilvy

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David Ogilvy
Age: 88 †
Born: 1911
Born: June 23
Died: 1999
Died: July 21
Businessman
Businessperson
Economist
Writer
West Horsley
Surrey
David MacKenzie Ogilvy
Grasp
Leaders
Leadership
Leader
Nettles

More quotes by David Ogilvy

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The more story-appeal there is in the picture or in the photograph, the more people would look at your ad
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What really decides consumers to buy or not to buy is the content of your advertising, not its form.
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It is flagrantly dishonest for an advertising agent to urge consumers to buy a product which he would not allow his own wife to buy.
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The best idea is the simplest.
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Consumers still buy products whose advertising promises them value for money, beauty, nutrition, relief from suffering, social status and so on.
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If you ever find a man who is better than you are - hire him. If necessary, pay him more than you pay yourself.
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The manufacturer who finds himself up the creek is the short-sighted opportunist who siphons off all his advertising dollars for short-term promotions.
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Big ideas are usually simple ideas.
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Great hospitals do two things. They look after patients, and they teach young doctors. We look after clients, and we teach young advertising people.
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If you always hire people who are bigger than you are, we shall become a company of giants
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The business community wants remarkable advertising, but turns a cold shoulder to the kind of people who can produce it. That is why most advertisements are so infernally dull.... our business needs massive transfusions of talent. And talent, I believe, is most likely to be found among nonconformists, dissenters, and rebels.
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If you ever have the good fortune to create a great advertising campaign, you will soon see another agency steal it. This is irritating, but don't let it worry you nobody has ever built a brand by imitating somebody else's advertising.
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Develop your eccentricities early, and no one will think you're going senile later in life
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I can't stand callow amateurs who aren't sufficiently interested in the craft of advertising to assume the posture of students.
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I prefer the discipline of knowledge to the anarchy of ignorance.
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Never stop testing, and your advertising will never stop improving. Testing was used in advertising decades ago. The internet has made testing so easy that every online marketer can use it to improve advertising results. Google content experiment is a free tool for you to do split testing.
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The secret of long life is double careers. One to about age sixty, then another for the next thirty years.
David Ogilvy
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At 60 miles an hour the loudest noise in this Rolls-Royce comes from the electric clock.
David Ogilvy
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I admire people with gentle manners who treat other people as human beings.
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...consumers do not buy one brand of soap, or coffee, or detergent. They have a repertory of four or five brands, and move from one to another. They almost never buy a brand which has not been admitted to their repertory during its first year on the market.
David Ogilvy