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If you ever have the good fortune to create a great advertising campaign, you will soon see another agency steal it. This is irritating, but don't let it worry you nobody has ever built a brand by imitating somebody else's advertising.
David Ogilvy
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David Ogilvy
Age: 88 †
Born: 1911
Born: June 23
Died: 1999
Died: July 21
Businessman
Businessperson
Economist
Writer
West Horsley
Surrey
David MacKenzie Ogilvy
Business
Fortune
Steal
Else
Soon
Brand
Another
Built
Agency
Ever
Nobody
Campaign
Great
Somebody
Brands
Good
Worry
Stealing
Imitating
Economy
Campaigns
Irritated
Create
Advertising
Irritating
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I admire people with gentle manners who treat other people as human beings.
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Remove advertising, disable a person or firm from proclaiming its wares and their merits, and the whole of society and of the economy is transformed. The enemies of advertising are the enemies of freedom.
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If you ever find a man who is better than you are - hire him. If necessary, pay him more than you pay yourself.
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Our offices must always be headed by the kind of men who command respect. Not phonies, zeros or bastards.
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Encourage innovation. Change is our lifeblood, stagnation our death knell.
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The best idea is the simplest.
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If it doesn't sell, it isn't creative.
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I never tell one client that I cannot attend his sales convention because I have a previous engagement with another client successful polygamy depends upon pretending to each spouse that she is the only pebble on your beach.
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