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If you ever have the good fortune to create a great advertising campaign, you will soon see another agency steal it. This is irritating, but don't let it worry you nobody has ever built a brand by imitating somebody else's advertising.

David Ogilvy

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David Ogilvy
Age: 88 †
Born: 1911
Born: June 23
Died: 1999
Died: July 21
Businessman
Businessperson
Economist
Writer
West Horsley
Surrey
David MacKenzie Ogilvy
Else
Soon
Brand
Another
Built
Agency
Ever
Nobody
Campaign
Great
Somebody
Brands
Good
Worry
Stealing
Imitating
Economy
Campaigns
Irritated
Create
Advertising
Irritating
Business
Fortune
Steal

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My motto has always been: Only first class business and that in a first class way
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If you always hire people who are bigger than you are, we shall become a company of giants
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Encourage innovation. Change is our lifeblood, stagnation our death knell.
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Never stop testing, and your advertising will never stop improving. Testing was used in advertising decades ago. The internet has made testing so easy that every online marketer can use it to improve advertising results. Google content experiment is a free tool for you to do split testing.
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You can't save souls in an empty church.
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It is the inescapable duty of management to fire incompetent people.
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I'd like to be remembered, as a copywriter who had some big ideas. That's what the advertising business is all about. Big ideas
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Consumers still buy products whose advertising promises them value for money, beauty, nutrition, relief from suffering, social status and so on.
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Unless your campaign has a big idea, it will pass like a ship in the night.
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The advertisers who believe in the selling power of jingles have never had to sell anything.
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I do not regard advertising as entertainment or an art form, but as a medium of information. When I write an advertisement, I don’t want you to tell me that you find it ‘creative.’ I want you to find it so interesting that you buy the product.
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If you tell lies about a product, you will be found out - either by the Government, which will prosecute you, or by the consumer, who will punish you by not buying your product a second time.
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The secret of long life is double careers. One to about age sixty, then another for the next thirty years.
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Few of the great creators have bland personalities. They are cantankerous egotists, the kind of men who are unwelcome in the modern corporation.
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Great hospitals do two things. They look after patients, and they teach young doctors. We look after clients, and we teach young advertising people.
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I don't believe in tricky advertising, I don't believe in cute advertising, I don't believe in comic advertising. The people who perpetrate that kind of advertising never had to sell anything in their lives
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Training should not be confined to trainees. It should be a continuous process, and should include the entire professional staff of the agency. The more our people learn, the more useful they can be to our clients.
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Ninety-nine percent of advertising doesn't sell much of anything.
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Good products can be sold by honest advertising. If you don't think the product is good, you have no business to be advertising it.
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