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Every advertisement should be thought of as a contribution to the complex symbol which is the brand image.

David Ogilvy

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David Ogilvy
Age: 88 †
Born: 1911
Born: June 23
Died: 1999
Died: July 21
Businessman
Businessperson
Economist
Writer
West Horsley
Surrey
David MacKenzie Ogilvy
Marketing
Complexes
Advertisement
Complex
Advertisements
Advertising
Symbol
Image
Brand
Business
Brands
Thought
Contribution
Every
Symbols

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People don't buy a new detergent because the manufacturer told a joke on television last night.
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Make sure you have a vice president in charge of your revolution, to engender ferment among your more conventional colleagues.
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Tell the truth, but make the truth fascinating.
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The more informative your advertising, the more persuasive it will be. Before people making a buying decision, they have many questions. For example, why they should buy from you, why your product is better than other similar products, why they should trust you, and why they should buy it now, etc.
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If it doesn't sell, it isn't creative.
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If you always hire people who are bigger than you are, we shall become a company of giants
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The advertisers who believe in the selling power of jingles have never had to sell anything.
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Never write an advertisement which you wouldn't want your own family to read. You wouldn't tell lies to your own wife. Don't tell them to mine. Do as you would be done by.
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If you ever have the good fortune to create a great advertising campaign, you will soon see another agency steal it. This is irritating, but don't let it worry you nobody has ever built a brand by imitating somebody else's advertising.
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Creativity Is a fancy word for the work we have to do by Friday.
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I prefer the discipline of knowledge to the anarchy of ignorance.
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Unless your campaign has a big idea, it will pass like a ship in the night.
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We all have a tendency to use research as a drunkard uses a lamppost – for support, not for illumination.
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Leaders grasp nettles.
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The worst fault a salesman can commit is to be a bore...... Pretend to be vastly interested in any subject the prospects shows an interest in.
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Set exorbitant standards, and give your people hell when they don't live up to them. There is nothing so demoralizing as a boss who tolerates second rate work.
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Can advertising foist an inferior product on the consumer? Bitter experience has taught me that it cannot. On those rare occasions when I have advertised products which consumer tests have found inferior to other products in the same field, the results have been disastrous.
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You can't save souls in an empty church.
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Many of the greatest creations of man have been inspired by the desire to make money...If Oxford undergraduates were paid for their work, I would have performed miracles of scholarship and become Regius Professor of Modern History.
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Remove advertising, disable a person or firm from proclaiming its wares and their merits, and the whole of society and of the economy is transformed. The enemies of advertising are the enemies of freedom.
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