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Every advertisement should be thought of as a contribution to the complex symbol which is the brand image.

David Ogilvy

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David Ogilvy
Age: 88 †
Born: 1911
Born: June 23
Died: 1999
Died: July 21
Businessman
Businessperson
Economist
Writer
West Horsley
Surrey
David MacKenzie Ogilvy
Complex
Advertisements
Advertising
Symbol
Image
Brand
Business
Brands
Thought
Contribution
Every
Symbols
Marketing
Complexes
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If it doesn't sell, it isn't creative.
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The more story-appeal there is in the picture or in the photograph, the more people would look at your ad
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The consumer isn't a moron she is your wife.
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Never write an advertisement which you wouldn't want your own family to read. You wouldn't tell lies to your own wife. Don't tell them to mine. Do as you would be done by.
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Most headlines are set too big to be legible in the magazines or newspaper. Never approve a layout until you have seen it pasted into the magazine or newspaper for which it was destined. If you pin up the layouts on a bulletin board and appraise them from fifteen feet, you will produce posters.
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I never assign a product to a writer unless I know that he is personally interested in it. Every time I have written a bad campaign, it has been because the product did not interest me.
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Advertising reflects the mores of society, but it does not influence them.
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I never tell one client that I cannot attend his sales convention because I have a previous engagement with another client successful polygamy depends upon pretending to each spouse that she is the only pebble on your beach.
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We all have a tendency to use research as a drunkard uses a lamppost – for support, not for illumination.
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Develop your eccentricities early, and no one will think you're going senile later in life
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I'd like to be remembered, as a copywriter who had some big ideas. That's what the advertising business is all about. Big ideas
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Good products can be sold by honest advertising. If you don't think the product is good, you have no business to be advertising it.
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The best idea is the simplest.
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Creativity needs discipline and freedom.
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Remove advertising, disable a person or firm from proclaiming its wares and their merits, and the whole of society and of the economy is transformed. The enemies of advertising are the enemies of freedom.
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Headlines can be strengthend by the inclusion of emotional words like darling, love, fear, proud, friend and baby.
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The relationship between a manufacturer and his advertising agency is almost as intimate as the relationship between a patient and his doctor. Make sure that you can life happily with your prospective client before you accept his account.
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Study the methods of your competitors and do the exact opposite.
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Lazy and superficial men and women do not produce superior work.
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While you are responsible to your clients for sales results, you are responsible to consumers for the kind of advertising you bring into their homes.
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