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In the modern world of business, it is useless to be a creative, original thinker unless you can also sell what you create.

David Ogilvy

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David Ogilvy
Age: 88 †
Born: 1911
Born: June 23
Died: 1999
Died: July 21
Businessman
Businessperson
Economist
Writer
West Horsley
Surrey
David MacKenzie Ogilvy
Inspirational
Innovation
Thinker
Also
Management
Entrepreneur
World
Creativity
Sell
Unless
Useless
Modern
Originals
Create
Original
Creative
Sells
Entrepreneurial
Business
Manage
Entrepreneurship

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If you tell lies about a product, you will be found out - either by the Government, which will prosecute you, or by the consumer, who will punish you by not buying your product a second time.
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Advertising reflects the mores of society, but it does not influence them.
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Every ad is an investment in the long-term image of a brand.
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A good advertisement is one which sells the product without drawing attention to itself.
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The worst fault a salesman can commit is to be a bore...... Pretend to be vastly interested in any subject the prospects shows an interest in.
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If you have a truly big idea, the wrong technique won't kill it. And if you don't have a big idea, the right technique won't help you
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Consumers do not buy products. They buy product benefits.
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Many of the greatest creations of man have been inspired by the desire to make money...If Oxford undergraduates were paid for their work, I would have performed miracles of scholarship and become Regius Professor of Modern History.
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I figure that my staff will be less reluctant to work overtime if I work longer hours than they do.
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Can advertising foist an inferior product on the consumer? Bitter experience has taught me that it cannot. On those rare occasions when I have advertised products which consumer tests have found inferior to other products in the same field, the results have been disastrous.
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Why should a manufacturer bet his money, perhaps the future of his company, on your instinct?
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The consumer isn't a moron she is your wife.
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The trouble with many copywriters in general agencies are that they don't really think in terms of selling. They have never written direct-response they have never tasted blood
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I can't stand callow amateurs who aren't sufficiently interested in the craft of advertising to assume the posture of students.
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Good products can be sold by honest advertising. If you don't think the product is good, you have no business to be advertising it.
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Some manufacturers illustrate their advertisements with abstract paintings. I would only do this if I wished to conceal from the reader what I was advertising.
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Remove advertising, disable a person or firm from proclaiming its wares and their merits, and the whole of society and of the economy is transformed. The enemies of advertising are the enemies of freedom.
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...consumers do not buy one brand of soap, or coffee, or detergent. They have a repertory of four or five brands, and move from one to another. They almost never buy a brand which has not been admitted to their repertory during its first year on the market.
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You have only 30 seconds in a TV commercial. If you grab attention in the first frame with a visual surprise, you stand a better chance of holding the viewer. People screen out a lot of commercials because they open with something dull. When you advertise fire-extinguishers, open with the fire.
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If each of us hires people who are smaller than we are, we shall become a company of dwarfs. But if each of us hires people who are bigger than we are, we shall become a company of giants.
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