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Political advertising ought to be stopped. It's the only really dishonest kind of advertising that's left. It's totally dishonest.

David Ogilvy

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David Ogilvy
Age: 88 †
Born: 1911
Born: June 23
Died: 1999
Died: July 21
Businessman
Businessperson
Economist
Writer
West Horsley
Surrey
David MacKenzie Ogilvy
Advertising
Totally
Ought
Economy
Left
Political
Dishonest
Kind
Dishonesty
Really
Stopped

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I do not regard advertising as entertainment or an art form, but as a medium of information. When I write an advertisement, I don’t want you to tell me that you find it ‘creative.’ I want you to find it so interesting that you buy the product.
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Great hospitals do two things. They look after patients, and they teach young doctors. We look after clients, and we teach young advertising people.
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I always said that mega-mergers were for megalomaniacs.
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Creativity Is a fancy word for the work we have to do by Friday.
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What really decides consumers to buy or not to buy is the content of your advertising, not its form.
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The consumer isn't a moron she is your wife.
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I never write fewer than sixteen headlines for a single advertisement.
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Our offices must always be headed by the kind of men who command respect. Not phonies, zeros or bastards.
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You can't save souls in an empty church.
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I never assign a product to a writer unless I know that he is personally interested in it. Every time I have written a bad campaign, it has been because the product did not interest me.
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The advertisers who believe in the selling power of jingles have never had to sell anything.
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If you ever find a man who is better than you are - hire him. If necessary, pay him more than you pay yourself.
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Few of the great creators have bland personalities. They are cantankerous egotists, the kind of men who are unwelcome in the modern corporation.
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Headlines can be strengthend by the inclusion of emotional words like darling, love, fear, proud, friend and baby.
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The more informative your advertising, the more persuasive it will be.
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I'd like to be remembered, as a copywriter who had some big ideas. That's what the advertising business is all about. Big ideas
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Lazy and superficial men and women do not produce superior work.
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Develop your eccentricities early, and no one will think you're going senile later in life
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Madison Avenue is full of masochists who unconsciously provoke rejection by their clients. I know brilliant men who have lost every account they have ever handled.
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