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Political advertising ought to be stopped. It's the only really dishonest kind of advertising that's left. It's totally dishonest.

David Ogilvy

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David Ogilvy
Age: 88 †
Born: 1911
Born: June 23
Died: 1999
Died: July 21
Businessman
Businessperson
Economist
Writer
West Horsley
Surrey
David MacKenzie Ogilvy
Really
Stopped
Advertising
Totally
Ought
Economy
Left
Political
Dishonest
Kind
Dishonesty

More quotes by David Ogilvy

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Positioning should be decided before the advertising is created
David Ogilvy
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I never write fewer than sixteen headlines for a single advertisement.
David Ogilvy
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Why should a manufacturer bet his money, perhaps the future of his company, on your instinct?
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Our offices must always be headed by the kind of men who command respect. Not phonies, zeros or bastards.
David Ogilvy
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Headlines can be strengthend by the inclusion of emotional words like darling, love, fear, proud, friend and baby.
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The advertisers who believe in the selling power of jingles have never had to sell anything.
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When you advertise fire extinguishers, open with the fire.
David Ogilvy
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People don't buy a new detergent because the manufacturer told a joke on television last night.
David Ogilvy
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Do not address your readers as though they were gathered together in a stadium. When people read your copy, they are alone. Pretend you are writing to each of them a letter on behalf of your client.
David Ogilvy
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It is the inescapable duty of management to fire incompetent people.
David Ogilvy
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If you ever find a man who is better than you are - hire him. If necessary, pay him more than you pay yourself.
David Ogilvy
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In the modern world of business, it is useless to be a creative, original thinker unless you can also sell what you create.
David Ogilvy
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The business community wants remarkable advertising, but turns a cold shoulder to the kind of people who can produce it. That is why most advertisements are so infernally dull.... our business needs massive transfusions of talent. And talent, I believe, is most likely to be found among nonconformists, dissenters, and rebels.
David Ogilvy
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Most headlines are set too big to be legible in the magazines or newspaper. Never approve a layout until you have seen it pasted into the magazine or newspaper for which it was destined. If you pin up the layouts on a bulletin board and appraise them from fifteen feet, you will produce posters.
David Ogilvy
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It has been found that the less an advertisement looks like an advertisement and the more it looks like an editorial, the more readers stop, look, and read.
David Ogilvy
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The most important word in the vocabulary of advertising is TEST. If you pretest your product with consumers, and pretest your advertising, you will do well in the marketplace.
David Ogilvy
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The more story-appeal there is in the picture or in the photograph, the more people would look at your ad
David Ogilvy
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My motto has always been: Only first class business and that in a first class way
David Ogilvy
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Many of the greatest creations of man have been inspired by the desire to make money...If Oxford undergraduates were paid for their work, I would have performed miracles of scholarship and become Regius Professor of Modern History.
David Ogilvy
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Leaders grasp nettles.
David Ogilvy