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Political advertising ought to be stopped. It's the only really dishonest kind of advertising that's left. It's totally dishonest.

David Ogilvy

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David Ogilvy
Age: 88 †
Born: 1911
Born: June 23
Died: 1999
Died: July 21
Businessman
Businessperson
Economist
Writer
West Horsley
Surrey
David MacKenzie Ogilvy
Really
Stopped
Advertising
Totally
Ought
Economy
Left
Political
Dishonest
Kind
Dishonesty

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Lazy and superficial men and women do not produce superior work.
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Candor compels me to admit that I have no conclusive research to support my view that jingles are less persuasive than the spoken word. You'd run like hell if a salesman came to your door and began singing at you. Why do it in advertising?
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You make the best products you can, and you grow as fast as you deserve to.
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I admire people with gentle manners who treat other people as human beings.
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A good advertisement is one which sells the product without drawing attention to itself.
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It is flagrantly dishonest for an advertising agent to urge consumers to buy a product which he would not allow his own wife to buy.
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Big ideas are usually simple ideas.
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Develop your eccentricities early, and no one will think you're going senile later in life
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If you can’t advertise yourself, what hope do you have of advertising anything else?
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Creativity Is a fancy word for the work we have to do by Friday.
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Write the way you talk. Naturally.
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Much of the messy advertising you see on television today is the product of committees. Committees can criticize advertisements, but they should never be allowed to create them.
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I always said that mega-mergers were for megalomaniacs.
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Every ad is an investment in the long-term image of a brand.
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What you learn is more important than what you earn.
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Training should not be confined to trainees. It should be a continuous process, and should include the entire professional staff of the agency. The more our people learn, the more useful they can be to our clients.
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Make sure you have a vice president in charge of your revolution, to engender ferment among your more conventional colleagues.
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The more informative your advertising, the more persuasive it will be. Before people making a buying decision, they have many questions. For example, why they should buy from you, why your product is better than other similar products, why they should trust you, and why they should buy it now, etc.
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The pursuit of excellence is less profitable than the pursuit of bigness, but it can be more satisfying.
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Why should a manufacturer bet his money, perhaps the future of his company, on your instinct?
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