Quote

Political advertising ought to be stopped. It's the only really dishonest kind of advertising that's left. It's totally dishonest.

David Ogilvy

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David Ogilvy
Age: 88 †
Born: 1911
Born: June 23
Died: 1999
Died: July 21
Businessman
Businessperson
Economist
Writer
West Horsley
Surrey
David MacKenzie Ogilvy
Ought
Economy
Left
Political
Dishonest
Kind
Dishonesty
Really
Stopped
Advertising
Totally

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I prefer the discipline of knowledge to the anarchy of ignorance.
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You can't save souls in an empty church.
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The best ideas come as jokes. Make your thinking as funny as possible.
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Develop your eccentricities early, and no one will think you're going senile later in life
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On the average, five times as many people read the headlines as read the body copy.
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The secret of long life is double careers. One to about age sixty, then another for the next thirty years.
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The success of a meeting often depends on having the right documents - proofs, artwork, schedules, research charts, etc. - present at the start of the meeting. All too often we arrive like plumbers, leaving our tools behind.
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I never write fewer than sixteen headlines for a single advertisement.
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Study the methods of your competitors and do the exact opposite.
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I can't stand callow amateurs who aren't sufficiently interested in the craft of advertising to assume the posture of students.
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If you always hire people who are bigger than you are, we shall become a company of giants
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What is a good advertisement? An advertisement which pleases you because of its style, or an advertisement which sells the most? They are seldom the same.
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Tell the truth, but make the truth fascinating.
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People don't buy a new detergent because the manufacturer told a joke on television last night.
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I know of a brewer who sells more of his beer to the people who never see his advertising than to the people who see it every week. Bad advertising can unsell a product.
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If each of us hires people who are smaller than we are, we shall become a company of dwarfs. But if each of us hires people who are bigger than we are, we shall become a company of giants.
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If it doesn't sell, it isn't creative.
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Unless your campaign has a big idea, it will pass like a ship in the night.
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The worst fault a salesman can commit is to be a bore...... Pretend to be vastly interested in any subject the prospects shows an interest in.
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I never tell one client that I cannot attend his sales convention because I have a previous engagement with another client successful polygamy depends upon pretending to each spouse that she is the only pebble on your beach.
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