Quote

Political advertising ought to be stopped. It's the only really dishonest kind of advertising that's left. It's totally dishonest.

David Ogilvy

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David Ogilvy
Age: 88 †
Born: 1911
Born: June 23
Died: 1999
Died: July 21
Businessman
Businessperson
Economist
Writer
West Horsley
Surrey
David MacKenzie Ogilvy
Kind
Dishonesty
Really
Stopped
Advertising
Totally
Ought
Economy
Left
Political
Dishonest

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It is the inescapable duty of management to fire incompetent people.
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Readers travel so fast they don't stop to decipher the meaning of obscure headlines.
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Any damn fool can put on a deal, but it takes genius, faith and perseverance to create a brand.
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Every ad is an investment in the long-term image of a brand.
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Advertising people who ignore research are as dangerous as generals who ignore decodes of enemy signals.
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Some manufacturers illustrate their advertisements with abstract paintings. I would only do this if I wished to conceal from the reader what I was advertising.
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We all have a tendency to use research as a drunkard uses a lamppost – for support, not for illumination.
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I'd like to be remembered, as a copywriter who had some big ideas. That's what the advertising business is all about. Big ideas
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I never assign a product to a writer unless I know that he is personally interested in it. Every time I have written a bad campaign, it has been because the product did not interest me.
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Consumers don't think how they feel. They don't say what they think and they don't do what they say.
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People don't buy a new detergent because the manufacturer told a joke on television last night.
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