Quote

The best ideas come as jokes. Make your thinking as funny as possible.

David Ogilvy

Change background

T
T
T

Change font

TAGS & TOPICS

David Ogilvy
Age: 88 †
Born: 1911
Born: June 23
Died: 1999
Died: July 21
Businessman
Businessperson
Economist
Writer
West Horsley
Surrey
David MacKenzie Ogilvy
Humor
Possible
Marketers
Funny
Marketing
Best
Advertising
Ideas
Innovation
Come
Jokes
Make
Creativity
Thinking
Design

More quotes by David Ogilvy

Image
A good advertisement is one which sells the product without drawing attention to itself.
David Ogilvy
Image
The business community wants remarkable advertising, but turns a cold shoulder to the kind of people who can produce it. That is why most advertisements are so infernally dull.... our business needs massive transfusions of talent. And talent, I believe, is most likely to be found among nonconformists, dissenters, and rebels.
David Ogilvy
Image
A lot of today's campaigns are based on optimum positioning but are totally ineffective - because they are dull, or badly constructed, or ineptly written. If nobody reads your advertisement or looks at your commercial, it doesn't do you much good to have the right positioning.
David Ogilvy
Image
You make the best products you can, and you grow as fast as you deserve to.
David Ogilvy
Image
If each of us hires people who are smaller than we are, we shall become a company of dwarfs. But if each of us hires people who are bigger than we are, we shall become a company of giants.
David Ogilvy
Image
If you ever find a man who is better than you are - hire him. If necessary, pay him more than you pay yourself.
David Ogilvy
Image
David Ogilvy made his copywriters come up 100 different headlines for every ad they wrote.
David Ogilvy
Image
The trouble with many copywriters in general agencies are that they don't really think in terms of selling. They have never written direct-response they have never tasted blood
David Ogilvy
Image
I'd like to be remembered, as a copywriter who had some big ideas. That's what the advertising business is all about. Big ideas
David Ogilvy
Image
Readers travel so fast they don't stop to decipher the meaning of obscure headlines.
David Ogilvy
Image
The consumer isn't a moron she is your wife. You insult her intelligence if you assume that a mere slogan and a few vapid adjectives will persuade her to buy anything. She wants all the information you can give her.
David Ogilvy
Image
Experience has taught me that advertisers get the best results when they pay their agency a flat fee. It is unrealistic to expect your agency to be impartial when its vested interest lies wholly in the direction of increasing your commissionable advertising.
David Ogilvy
Image
The best leaders are apt to be found among those executives who have a strong component of unorthodoxy in their character. Instead of resisting innovation, they symbolize it.
David Ogilvy
Image
Ninety-nine percent of advertising doesn't sell much of anything.
David Ogilvy
Image
Develop your eccentricities early, and no one will think you're going senile later in life
David Ogilvy
Image
The success of a meeting often depends on having the right documents - proofs, artwork, schedules, research charts, etc. - present at the start of the meeting. All too often we arrive like plumbers, leaving our tools behind.
David Ogilvy
Image
Leaders grasp nettles.
David Ogilvy
Image
The most important word in the vocabulary of advertising is TEST. If you pretest your product with consumers, and pretest your advertising, you will do well in the marketplace.
David Ogilvy
Image
No sale, no commission. No commission, no eat. That made an impression on me.
David Ogilvy
Image
Good products can be sold by honest advertising. If you don't think the product is good, you have no business to be advertising it.
David Ogilvy