Quote

The best ideas come as jokes. Make your thinking as funny as possible.

David Ogilvy

Change background

T
T
T

Change font

TAGS & TOPICS

David Ogilvy
Age: 88 †
Born: 1911
Born: June 23
Died: 1999
Died: July 21
Businessman
Businessperson
Economist
Writer
West Horsley
Surrey
David MacKenzie Ogilvy
Best
Advertising
Ideas
Innovation
Come
Jokes
Make
Creativity
Thinking
Design
Humor
Possible
Marketers
Funny
Marketing

More quotes by David Ogilvy

Image
David Ogilvy made his copywriters come up 100 different headlines for every ad they wrote.
David Ogilvy
Image
On the average, five times as many people read the headlines as read the body copy.
David Ogilvy
Image
Remove advertising, disable a person or firm from proclaiming its wares and their merits, and the whole of society and of the economy is transformed. The enemies of advertising are the enemies of freedom.
David Ogilvy
Image
Few of the great creators have bland personalities. They are cantankerous egotists, the kind of men who are unwelcome in the modern corporation.
David Ogilvy
Image
...consumers do not buy one brand of soap, or coffee, or detergent. They have a repertory of four or five brands, and move from one to another. They almost never buy a brand which has not been admitted to their repertory during its first year on the market.
David Ogilvy
Image
Consumers don't think how they feel. They don't say what they think and they don't do what they say.
David Ogilvy
Image
The more informative your advertising, the more persuasive it will be. Before people making a buying decision, they have many questions. For example, why they should buy from you, why your product is better than other similar products, why they should trust you, and why they should buy it now, etc.
David Ogilvy
Image
The trouble with many copywriters in general agencies are that they don't really think in terms of selling. They have never written direct-response they have never tasted blood
David Ogilvy
Image
It follows that unless your headline sells your product, you have wasted 90 percent of your money.
David Ogilvy
Image
I admire people with gentle manners who treat other people as human beings.
David Ogilvy
Image
If you ever find a man who is better than you are - hire him. If necessary, pay him more than you pay yourself.
David Ogilvy
Image
Political advertising ought to be stopped. It's the only really dishonest kind of advertising that's left. It's totally dishonest.
David Ogilvy
Image
I know of a brewer who sells more of his beer to the people who never see his advertising than to the people who see it every week. Bad advertising can unsell a product.
David Ogilvy
Image
What is a good advertisement? An advertisement which pleases you because of its style, or an advertisement which sells the most? They are seldom the same.
David Ogilvy
Image
I always said that mega-mergers were for megalomaniacs.
David Ogilvy
Image
We exist to build the business of our clients. The recommendations we make to them should be the recommendations we would make if we owned their companies, without regard to our own short-term interest. This earns their respect, which is the greatest asset we can have.
David Ogilvy
Image
If you tell lies about a product, you will be found out - either by the Government, which will prosecute you, or by the consumer, who will punish you by not buying your product a second time.
David Ogilvy
Image
Don't hire a dog, then bark yourself
David Ogilvy
Image
At 60 miles an hour the loudest noise in this Rolls-Royce comes from the electric clock.
David Ogilvy
Image
When you advertise fire extinguishers, open with the fire.
David Ogilvy