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The best ideas come as jokes. Make your thinking as funny as possible.

David Ogilvy

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David Ogilvy
Age: 88 †
Born: 1911
Born: June 23
Died: 1999
Died: July 21
Businessman
Businessperson
Economist
Writer
West Horsley
Surrey
David MacKenzie Ogilvy
Possible
Marketers
Funny
Marketing
Best
Advertising
Ideas
Innovation
Come
Jokes
Make
Creativity
Thinking
Design
Humor

More quotes by David Ogilvy

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You make the best products you can, and you grow as fast as you deserve to.
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A well-run restaurant is like a winning baseball team. It makes the most of every crew member's talent and takes advantage of every split-second opportunity to speed up service.
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The advertisers who believe in the selling power of jingles have never had to sell anything.
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Positioning should be decided before the advertising is created
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Big ideas are usually simple ideas.
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The more informative your advertising, the more persuasive it will be. Before people making a buying decision, they have many questions. For example, why they should buy from you, why your product is better than other similar products, why they should trust you, and why they should buy it now, etc.
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Training should not be confined to trainees. It should be a continuous process, and should include the entire professional staff of the agency. The more our people learn, the more useful they can be to our clients.
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Can advertising foist an inferior product on the consumer? Bitter experience has taught me that it cannot. On those rare occasions when I have advertised products which consumer tests have found inferior to other products in the same field, the results have been disastrous.
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You can't save souls in an empty church.
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Never write an advertisement which you wouldn't want your own family to read. You wouldn't tell lies to your own wife. Don't tell them to mine. Do as you would be done by.
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What you learn is more important than what you earn.
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Creativity Is a fancy word for the work we have to do by Friday.
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If it doesn't sell, it isn't creative.
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Advertising people who ignore research are as dangerous as generals who ignore decodes of enemy signals.
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People don't buy a new detergent because the manufacturer told a joke on television last night.
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I don't believe in tricky advertising, I don't believe in cute advertising, I don't believe in comic advertising. The people who perpetrate that kind of advertising never had to sell anything in their lives
David Ogilvy
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Some manufacturers illustrate their advertisements with abstract paintings. I would only do this if I wished to conceal from the reader what I was advertising.
David Ogilvy
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Much of the messy advertising you see on television today is the product of committees. Committees can criticize advertisements, but they should never be allowed to create them.
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I'd like to be remembered, as a copywriter who had some big ideas. That's what the advertising business is all about. Big ideas
David Ogilvy
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Creativity needs discipline and freedom.
David Ogilvy