Quote

If each of us hires people who are smaller than we are, we shall become a company of dwarfs. But if each of us hires people who are bigger than we are, we shall become a company of giants.

David Ogilvy

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David Ogilvy
Age: 88 †
Born: 1911
Born: June 23
Died: 1999
Died: July 21
Businessman
Businessperson
Economist
Writer
West Horsley
Surrey
David MacKenzie Ogilvy
Inspirational
Recruitment
Become
Dwarfs
People
Smaller
Giants
Bigger
Shall
Company
Business
Hires

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Compete with the immortals
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Many manufacturers secretly question whether advertising really sells their product, but are vaguely afraid that their competitors might steal a march on them if they stopped.
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Experience has taught me that advertisers get the best results when they pay their agency a flat fee. It is unrealistic to expect your agency to be impartial when its vested interest lies wholly in the direction of increasing your commissionable advertising.
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Political advertising ought to be stopped. It's the only really dishonest kind of advertising that's left. It's totally dishonest.
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Every ad is an investment in the long-term image of a brand.
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You can't save souls in an empty church.
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Never use tricky or irrelevant headlines… People read too fast to figure out what you are trying to say.
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While you are responsible to your clients for sales results, you are responsible to consumers for the kind of advertising you bring into their homes.
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Unless your campaign has a big idea, it will pass like a ship in the night.
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The best leaders are apt to be found among those executives who have a strong component of unorthodoxy in their character. Instead of resisting innovation, they symbolize it.
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Positioning should be decided before the advertising is created
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We exist to build the business of our clients. The recommendations we make to them should be the recommendations we would make if we owned their companies, without regard to our own short-term interest. This earns their respect, which is the greatest asset we can have.
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If you ever find a man who is better than you are - hire him. If necessary, pay him more than you pay yourself.
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At 60 miles an hour the loudest noise in this Rolls-Royce comes from the electric clock.
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Never stop testing, and your advertising will never stop improving. Testing was used in advertising decades ago. The internet has made testing so easy that every online marketer can use it to improve advertising results. Google content experiment is a free tool for you to do split testing.
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Remove advertising, disable a person or firm from proclaiming its wares and their merits, and the whole of society and of the economy is transformed. The enemies of advertising are the enemies of freedom.
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Make sure you have a vice president in charge of your revolution, to engender ferment among your more conventional colleagues.
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It is the inescapable duty of management to fire incompetent people.
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Readers travel so fast they don't stop to decipher the meaning of obscure headlines.
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When you advertise fire extinguishers, open with the fire.
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