...many organizations don't realize that they have a much better option-they can tell their story directly to an interested market.

Social Media are tools, Real Time is a mindset.

It's no longer about pitching the Today Show. It's about creating content that will attract the Today Show.

What if i fail? ...the more profound question is, what if i never fail? Stop making excuses and start managing your fear.

It’s fascinating how the fundamentals of business-to-business marketing are the same today as they were 50 years ago. It’s still about relationships although today we have new tools and techniques at our disposal.

You can buy attention (advertising). You can beg for attention from the media (PR). You can bug people one at a time to get attention (sales). Or you can earn attention by creating something interesting and valuable and then publishing it online for free.

You sell more when you stop selling.

If you are a marketing professional who wants to reach your buyers directly, many experts will say that the media is the only way to tell your story, and that press releases only to reach journalists - not your buyers directly. They'll say that bloggers are geeks in pajamas who don't matter. They are wrong.

The urgent can drown out the important.

Real time is a new mindset in marketing, and that's what inbound marketing is all about.

On the web, you are what you publish.

Marketing is not about your agency winning awards. It's about your organization winning business.

Don't start by talking about your products and services instead think about the people you are trying to reach

Don't fear sharing your best ideas online: 1) Competition already knows what you are up to 2) People like leaders not followers.

Creating great content that educates and informs is always the best marketing strategy.