Music is a creative endeavor so I feel the business around it should be creative, too. One size doesn't have to fit all.

Rock stardom is hard work and it takes a team to make it happen. Also, communication is important because too often inexperienced artists have delusions of what a label is supposed to do for them. The truth is, being in the record business is hard work and requires focus and calculated moves to achieve success.

The old model of the industry was founded largely upon business folk trying to make money off artists. At EMP, we let the music make the money, not the other way around. We have flipped the model to make the artistry be at the forefront of everything we do. Music makes the business and that's what makes it work.