Quote

I can't tell you how many home businesses are almost in bankruptcy court over a Yellow Pages ad only to find out that the Yellow Pages ad isn't where their market will look for them, and it cost more than they thought.

Dave Ramsey

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Dave Ramsey
Age: 64
Born: 1960
Born: September 3
Author
Motivational Speaker
Radio Personality
Antioch
Tennessee
Almost
Bankruptcy
Tell
Ads
Thought
Businesses
Home
Yellow
Find
Market
Look
Pages
Looks
Court
Many
Cost

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Instead of just purchasing an ad campaign, target test and measure. Give an ad a small try. If the response is enough to pay for the ad, make it larger. With a franchise, ask the most successful franchisees what they did. Ask the bottom five guys what they did and avoid it.
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Broke people giving financial advice is like a shop teacher with missing fingers.
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If your life is bad because of an elected official, then you don't have a life.
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Be very proud of what you do, and if you aren't then change it.
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Rich isn't an amount of money, it's a mindset about how you live. If you believe you can win, you can.
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If you come with mercy but not justice that's called enabling.
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You must plan your work and then work your plan.
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Be an evangelist with your excellence.
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Debt has become a part of who we are.
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What I have done is packaged the time-honored information into a process that is doable and has inspired millions to act on it.
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There's a great place to go when you're broke--to work!
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Debt gives you the ability to look like you’re winning when you’re not.
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You cannot lead without passion. Passion causes things to move, and passion creates a force multiplier. Passion actually covers a multitude of sins. Real EntreLeaders care deeply, and that is basically what passion is. Passion is not yelling or being wild it is simply caring deeply.
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Christmas is about giving. Be outrageously generous. Have fun, enjoy the process....then keep it up all year.
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Investing is important, but get debt-free first. That's what frees up your income so you can win.
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Contentment is both the fruit and the tree.
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Work is a surefire money-making scheme.
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Just keep taking the next step and keep having excellence in the ordinary.
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Winning at money is 80 percent behavior and 20 percent head knowledge. What to do isn’t the problem doing it is. Most of us know what to do, but we just don’t do it. If I can control the guy in the mirror, I can be skinny and rich.
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