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Alternative descriptions of the same reality evoke different emotions and different associations.

Daniel Kahneman

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Daniel Kahneman
Age: 90
Born: 1934
Born: March 5
Economist
Psychologist
University Teacher
Tel Aviv
Israel
D Kahneman
Different
Evoke
Alternative
Association
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Alternatives
Emotions
Emotion
Descriptions
Reality
Associations

More quotes by Daniel Kahneman

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The planning fallacy is that you make a plan, which is usually a best-case scenario. Then you assume that the outcome will follow your plan, even when you should know better.
Daniel Kahneman
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If owning stocks is a long-term project for you, following their changes constantly is a very, very bad idea. It's the worst possible thing you can do, because people are so sensitive to short-term losses. If you count your money every day, you'll be miserable.
Daniel Kahneman
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Our memory tells us stories, that is, what we get to keep from our experiences is a story.
Daniel Kahneman
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One thing we have lost, that we had in the past, is a sense of progress, that things are getting better. There is a sense of volatility, but not of progress.
Daniel Kahneman
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If individuals are rational, there is no need to protect them against their own choices.
Daniel Kahneman
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Doubting what you see is a very odd experience. And doubting what you remember is a little less odd than doubting what you see. But it's also a pretty odd experience, because some memories come with a very compelling sense of truth about them, and that happens to be the case even for memories that are not true.
Daniel Kahneman
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Adaptation seems to be, to a substantial extent, a process of reallocating your attention.
Daniel Kahneman
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We can't live in a state of perpetual doubt, so we make up the best story possible and we live as if the story were true.
Daniel Kahneman
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Intelligence is not only the ability to reason it is also the ability to find relevant material in memory and to deploy attention when needed.
Daniel Kahneman
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Many people will admit that they made a mistake [putting money in dot-coms or telecoms at their peak] But that doesn’t mean that they’ve changed their mind about anything in particular. It doesn’t mean that they are now able to avoid that mistake.
Daniel Kahneman
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People are very good [at] thinking about agents. The mind is set really beautifully to think about agents. Agents have traits. Agents have behaviors. We understand agents. We form global impression of their personalities. We are really not very good at remembering sentences where the subject of the sentence is an abstract notion.
Daniel Kahneman
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People like leaders who look like they are dominant, optimistic, friendly to their friends, and quick on the trigger when it comes to enemies. They like boldness and despise the appearance of timidity and protracted doubt.
Daniel Kahneman
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When people think of the outcomes of their decisions, they think much more short term than that. They think in terms of gains and losses.
Daniel Kahneman
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There are domains in which expertise is not possible. Stock picking is a good example. And in long-term political strategic forecasting, it's been shown that experts are just not better than a dice-throwing monkey.
Daniel Kahneman
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Friends are sometimes a big help when they share your feelings. In the context of decisions, the friends who will serve you best are those who understand your feelings but are not overly impressed by them.
Daniel Kahneman
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Most people are highly optimistic most of the time.
Daniel Kahneman
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Acquisition of skills requires a regular environment, an adequate opportunity to practice, and rapid and unequivocal feedback about the correctness of thoughts and actions.
Daniel Kahneman
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The effort invested in 'getting it right' should be commensurate with the importance of the decision.
Daniel Kahneman
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We are very influenced by completely automatic things that we have no control over, and we don't know we're doing it.
Daniel Kahneman
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People talk of the new economy and of reinventing themselves in the workplace, and in that sense most of us are less secure.
Daniel Kahneman