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So your emotional state really has a lot to do with what you're thinking about and what you're paying attention to.

Daniel Kahneman

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Daniel Kahneman
Age: 90
Born: 1934
Born: March 5
Economist
Psychologist
University Teacher
Tel Aviv
Israel
D Kahneman
Paying
Emotional
Attention
State
States
Really
Thinking

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The effort invested in 'getting it right' should be commensurate with the importance of the decision.
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My interest in well-being evolved from my interest in decision making - from raising the question of whether people know what they will want in the future and whether the things that people want for themselves will make them happy.
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Policy makers, like most people, normally feel that they already know all the psychology and all the sociology they are likely to need for their decisions. I don't think they are right, but that's the way it is.
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What happens with fear is that probability doesn't matter very much. That is, once I have raised the possibility that something terrible can happen to your child, even though the possibility is remote, you may find it very difficult to think of anything else. Emotion becomes dominant.
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Friends are sometimes a big help when they share your feelings. In the context of decisions, the friends who will serve you best are those who understand your feelings but are not overly impressed by them.
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Individual investors predictably flock to stocks in companies that are in the news.
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We can't live in a state of perpetual doubt, so we make up the best story possible and we live as if the story were true.
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When people think of the outcomes of their decisions, they think much more short term than that. They think in terms of gains and losses.
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After a crisis we tell ourselves we understand why it happened and maintain the illusion that the world is understandable. In fact, we should accept the world is incomprehensible much of the time.
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There's a tendency to look at investments in isolation. Investors focus on the risk of individual securities.
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We have associations to things. We have, you know, we have associations to tables and to - and to dogs and to cats and to Harvard professors, and that's the way the mind works. It's an association machine.
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This is the essence of intuitive heuristics: when faced with a difficult question, we often answer an easier one instead, usually without noticing the substitution.
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It's nonsense to say money doesn't buy happiness, but people exaggerate the extent to which more money can buy more happiness.
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The premise of this book is that it is easier to recognize other people's mistakes than your own.
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Hindsight bias makes surprises vanish.
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Psychologists really aim to be scientists, white-coat stuff, with elaborate statistics, running experiments.
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It's very easy for trusted companies to mislead naive customers, and life insurance companies are trusted.
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In a rising market, enough of your bad ideas will pay off so that you'll never learn that you should have fewer ideas.
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People are very good [at] thinking about agents. The mind is set really beautifully to think about agents. Agents have traits. Agents have behaviors. We understand agents. We form global impression of their personalities. We are really not very good at remembering sentences where the subject of the sentence is an abstract notion.
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Slow thinking has the feeling of something you do. It's deliberate.
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