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An image is not simply a trademark, a design, a slogan or an easily remembered picture. It is a studiously crafted personality profile of an individual, institution, corporation, product or service.

Daniel J. Boorstin

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Daniel J. Boorstin
Age: 89 †
Born: 1914
Born: October 1
Died: 2004
Died: February 28
Biographer
Historian
Lawyer
Librarian
Philosopher
Sociologist
Writer
Atlanta
Georgia
Institutions
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Institution
Studiously
Products
Corporations
Trademark
Personality
Remembered
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More quotes by Daniel J. Boorstin

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When the necessary eleven days were added, George Washington’s birthday, which fell on February 11, 1731, Old Style, became February 22, 1732, New Style.
Daniel J. Boorstin
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A wonderful thing about a book, in contrast to a computer screen, is that you can take it to bed with you.
Daniel J. Boorstin
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The computer can help us find what we know is there. But the book remains our symbol and our resource for the unimagined question and the unwelcome answer.
Daniel J. Boorstin
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An enamored amateur need not be a genius to stay out of the ruts he has never been trained in.
Daniel J. Boorstin
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We read advertisements... to discover and enlarge our desires.
Daniel J. Boorstin
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. . . the messiness of experience, that may be what we mean by life.
Daniel J. Boorstin
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There is no disinfectant like success.
Daniel J. Boorstin
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Our discontent begins by finding false villains whom we can accuse of deceiving us. Next we find false heroes whom we expect to liberate us. The hardest, most discomfiting discovery is that each of us must emancipate himself.
Daniel J. Boorstin
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More appealing than knowledge itself is the feeling of knowledge.
Daniel J. Boorstin
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The force of the advertising word and image dwarfs the power of other literature in the 20th century.
Daniel J. Boorstin
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The most important American addition to the World Experience was the simple surprising fact of America. We have helped prepare mankind for all its later surprises.
Daniel J. Boorstin
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The traveler used to go about the world to encounter the natives. A function of travel agencies now is to prevent this encounter.
Daniel J. Boorstin
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Technology is so much fun but we can drown in our technology. The fog of information can drive out knowledge.
Daniel J. Boorstin
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History had been man's effort to accomodate himself to what he could not do. Amereican history in the 20th century would, more than ever before, test man's ability to accomodate himself to all the new things he could do.
Daniel J. Boorstin
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The celebrity is a person who is known for his well-knownness.
Daniel J. Boorstin
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Best-sellerism is the star system of the book world. A best seller is a celebrity among books. It is a book known primarily (sometimes exclusively) for its well-knownness.
Daniel J. Boorstin
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The most promising words ever written on the maps of human knowledge are terra incognita, unknown territory.
Daniel J. Boorstin
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The Christian test was a willingness to believe in the one Jesus Christ and His Message of salvation. What was demanded was not criticism but credulity. The Church Fathers observed that in the realm of thought only heresy had a history.
Daniel J. Boorstin
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The hero is known for achievements the celebrity for well-knowns. The hero reveals the possibilities of human nature. The celebrity reveals the possibilities of the press and media. Celebrities are people who make news, but heroes are people who make history. Time makes heroes but dissolves celebrities.
Daniel J. Boorstin
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We suffer primarily not from our vices or our weaknesses, but from our illusions. We are haunted, not by reality, but by those images we have put in their place.
Daniel J. Boorstin