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An image is not simply a trademark, a design, a slogan or an easily remembered picture. It is a studiously crafted personality profile of an individual, institution, corporation, product or service.

Daniel J. Boorstin

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Daniel J. Boorstin
Age: 89 †
Born: 1914
Born: October 1
Died: 2004
Died: February 28
Biographer
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Lawyer
Librarian
Philosopher
Sociologist
Writer
Atlanta
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Crafted
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More quotes by Daniel J. Boorstin

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In the small town each citizen had done something in his own way to build the community. The town booster had a vision of the future which he tried to fulfill. The suburb dweller by contrast started with the future
Daniel J. Boorstin
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The mind is a vagrant thing.... Thinking is not analogous to a person working in a laboratory who invents something on company time.
Daniel J. Boorstin
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The hero created himself the celebrity is created by the media.
Daniel J. Boorstin
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The most promising words ever written on the maps of human knowledge are terra incognita, unknown territory.
Daniel J. Boorstin
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The American experience stirred mankind from discovery to exploration. From the cautious quest for what they knew (or thought they knew) was out there, into an enthusiastic reaching to the unknown. These are two substantially different kinds of human enterprise.
Daniel J. Boorstin
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Being known primarily for their well-knownness, celebrities intensify their celebrity images simply by becoming widely known for relations among themselves. By a kind of symbiosis, celebrities live off one another.
Daniel J. Boorstin
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We read advertisements... to discover and enlarge our desires.
Daniel J. Boorstin
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Our discontent begins by finding false villains whom we can accuse of deceiving us. Next we find false heroes whom we expect to liberate us. The hardest, most discomfiting discovery is that each of us must emancipate himself.
Daniel J. Boorstin
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What is more natural in a democratic age than that we should begin to measure the stature of a work of art-especially of a painting-by how widely and how well it is reproduced?
Daniel J. Boorstin
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Americans expect to eat and stay thin, to be constantly on the move and ever more neighborly ... to revere God and be God.
Daniel J. Boorstin
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. . . the messiness of experience, that may be what we mean by life.
Daniel J. Boorstin
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The modern American tourist now fills his experience with pseudo-events. He has come to expect both more strangeness and more familiarity than the world naturally offers. He has come to believe that he can have a lifetime of adventure in two weeks and all the thrills of risking his life without any real risk at all.
Daniel J. Boorstin
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Knowledge is not simply another commodity. On the contrary. Knowledge is never used up. It increases by diffusion and grows by dispersion.
Daniel J. Boorstin
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There was a time when the reader of an unexciting newspaper would remark, 'How dull is the world today!' Nowadays he says, 'What a dull newspaper!'
Daniel J. Boorstin
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The history of Western science confirms the aphorism that the great menace to progress is not ignorance but the illusion of knowledge.
Daniel J. Boorstin
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Where ruts have not yet been worn, it requires less effort to stay out of them.
Daniel J. Boorstin
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Technology is so much fun but we can drown in our technology. The fog of information can drive out knowledge.
Daniel J. Boorstin
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It is only a short step from exaggerating what we can find in the world to exaggerating our power to remake the world. Expecting more novelty than there is, more greatness than there is, and more strangeness than there is, we imagine ourselves masters of a plastic universe. But a world we can shape to our will is a shapeless world.
Daniel J. Boorstin
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Best-sellerism is the star system of the book world. A best seller is a celebrity among books. It is a book known primarily (sometimes exclusively) for its well-knownness.
Daniel J. Boorstin
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In the twentieth century our highest praise is to call the Bible 'The World's Best Seller.' And it has come to be more and more difficult to say whether we think it is a best seller because it is great, or vice versa.
Daniel J. Boorstin