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Few of us can accurately gauge how we will feel tomorrow or next week. That's why when you go to the supermarket on an empty stomach, you'll buy too much, and if you shop after a big meal, you'll buy too little.

Daniel Gilbert

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Daniel Gilbert
Age: 67
Born: 1957
Born: November 5
Psychologist
University Teacher
Writer
the United States of America
Dan Gilbert
Daniel Todd Gilbert
Much
Tomorrow
Supermarkets
Week
Accurately
Bigs
Meal
Next
Shop
Littles
Shops
Little
Meals
Gauge
Feel
Stomach
Gauges
Feels
Empty
Supermarket

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The data says that with the poor, a little money can buy a lot of happiness. If you're rich, a lot of money can buy you a little more happiness. But in both cases, money does it.
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The fact that we often judge the pleasure of an experience by its ending can cause us to make some curious choices.
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Variety improves the things that we do too often, but it rules the things that we don't do often enough.
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People want to be happy, and all the other things they want are typically meant to be a means to that end.
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Humans react to danger when it is immediate, immoral, visible... Global warming does not press any of those buttons.
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Psychologists call this habituation, economists call it declining marginal utility, and the rest of us call it marriage.
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Which is more important - experience or memory of experience? If you could have an hour of ecstasy that you'd forever remember as torture, or an hour of torture that you'd forever remember as ecstasy, which would you prefer?
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We are happy when we have family, we are happy when we have friends and almost all the other things we think make us happy are actually just ways of getting more family and friends.
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Your emotions are meant to fluctuate, just like your blood pressure is meant to fluctuate. It's a system that's supposed to move back and forth, between happy and unhappy. That's how the system guides you through the world.
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The eye and brain are conspirators, and, like most conspiracies, theirs is negotiated behind closed doors, in the back room, outside of our awareness.
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Your mistake was not in imagining things you could not know—that is, after all, what imagination is for. Rather, your mistake was in unthinkingly treating what you imagined as though it were an accurate representation of the facts.
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Alas, we think of ourselves as unique entities-minds unlike any others-and thus we often reject the lessons that the emotional experience of others has to teach us.
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We treat our future selves as though they were our children, spending most of the hours of most of our days constructing tomorrows that we hope will make them happy
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I actually think the same things do make most people happy. The differences are extremely small, and around the margins. You like peach ice cream I like strawberry ice cream. Both of us like ice cream much better than a smack on the head with two-by-four.
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I have everything that I could possibly want in life, from a gorgeous granddaughter and a wonderful wife, brilliant students, the best job anyone could hope for, and about half of my hair. Not the half I would have kept, but no one consulted me.
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In short, we derive support for our preferred conclusions by listening to the words that we put in the mouths of people who have already been preselected for their willingness to say what we want to hear.
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If someone offered you a pill that would make you permanently happy, you would be well advised to run fast and run far. Emotion is a compass that tells us what to do, and a compass that perpetually stuck on north is worthless.
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Research suggests that people are typically unaware of the reasons why they are doing what they are doing, but when asked for a reason, they readily supply one.
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Is happiness really the only thing we should be aiming for?
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Hateful, blasphemous, prejudiced, vulgar, rude, or ignorant remarks are the music of a free society, and the relentless patter of idiots is how we know we're in one. When all the words in our public conversation are fair, good, and true, it's time to make a run for the fence.
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