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Psychologists call this habituation, economists call it declining marginal utility, and the rest of us call it marriage.

Daniel Gilbert

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Daniel Gilbert
Age: 67
Born: 1957
Born: November 5
Psychologist
University Teacher
Writer
the United States of America
Dan Gilbert
Daniel Todd Gilbert
Economist
Marriage
Habituation
Rest
Marginal
Call
Declining
Psychologists
Economists
Psychologist
Utility

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If someone offered you a pill that would make you permanently happy, you would be well advised to run fast and run far. Emotion is a compass that tells us what to do, and a compass that perpetually stuck on north is worthless.
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The good news is that going blind is not going to make you as unhappy as you think it will. The bad news is that winning the lottery will not make you as happy as you expect.
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Human beings are works in progress that mistakenly think they're finished.
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We treat our future selves as though they were our children, spending most of the hours of most of our days constructing tomorrows that we hope will make them happy
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Which is more important - experience or memory of experience? If you could have an hour of ecstasy that you'd forever remember as torture, or an hour of torture that you'd forever remember as ecstasy, which would you prefer?
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I have everything that I could possibly want in life, from a gorgeous granddaughter and a wonderful wife, brilliant students, the best job anyone could hope for, and about half of my hair. Not the half I would have kept, but no one consulted me.
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Alas, we think of ourselves as unique entities-minds unlike any others-and thus we often reject the lessons that the emotional experience of others has to teach us.
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In short, we derive support for our preferred conclusions by listening to the words that we put in the mouths of people who have already been preselected for their willingness to say what we want to hear.
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Research suggests that people are typically unaware of the reasons why they are doing what they are doing, but when asked for a reason, they readily supply one.
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In short, if we adhere to the standard of perfection in all our endeavors, we are left with nothing but mathematics and the White Album.
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Variety improves the things that we do too often, but it rules the things that we don't do often enough.
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To learn from experience, we must remember it, and, for a variety of reasons, memory is a faithless friend.
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The data says that with the poor, a little money can buy a lot of happiness. If you're rich, a lot of money can buy you a little more happiness. But in both cases, money does it.
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Humans react to danger when it is immediate, immoral, visible... Global warming does not press any of those buttons.
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The fact that we often judge the pleasure of an experience by its ending can cause us to make some curious choices.
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Few of us can accurately gauge how we will feel tomorrow or next week. That's why when you go to the supermarket on an empty stomach, you'll buy too much, and if you shop after a big meal, you'll buy too little.
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Lower your cortisol level. The happiest people have the lowest level of cortisol, a stress hormone that raises blood pressure and weakens the immune system. Cut the stress-more yoga, less road rage-and you'll cut your cortisol production.
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Your emotions are meant to fluctuate, just like your blood pressure is meant to fluctuate. It's a system that's supposed to move back and forth, between happy and unhappy. That's how the system guides you through the world.
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Part of us believes the new car is better because it lasts longer. But, in fact, that's the worst thing about the new car. It will stay around to disappoint you, whereas a trip to Europe is over. It evaporates. It has the good sense to go away, and you are left with nothing but a wonderful memory.
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What’s so curious about human beings is that we can look deeply into the future, foresee disaster, and still do nothing in the present to stop it. The majority of people on this planet, they’re overwhelmed with concerns about their immediate well being.
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