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Psychologists call this habituation, economists call it declining marginal utility, and the rest of us call it marriage.

Daniel Gilbert

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Daniel Gilbert
Age: 67
Born: 1957
Born: November 5
Psychologist
University Teacher
Writer
the United States of America
Dan Gilbert
Daniel Todd Gilbert
Psychologists
Economists
Psychologist
Utility
Economist
Marriage
Habituation
Rest
Marginal
Call
Declining

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The data says that with the poor, a little money can buy a lot of happiness. If you're rich, a lot of money can buy you a little more happiness. But in both cases, money does it.
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If I wanted to know what a certain future would feel like to me, I would find someone who is already living that future. If I wonder what it's like to become a lawyer or marry a busy executive or eat at a particular restaurant, my best bet is to find people who have actually done these things and see how happy they are.
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The good news is that going blind is not going to make you as unhappy as you think it will. The bad news is that winning the lottery will not make you as happy as you expect.
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Our brain accepts what the eyes see and our eye looks for whatever our brain wants.
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The fact that we often judge the pleasure of an experience by its ending can cause us to make some curious choices.
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In short, we derive support for our preferred conclusions by listening to the words that we put in the mouths of people who have already been preselected for their willingness to say what we want to hear.
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Is happiness really the only thing we should be aiming for?
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We humans can look deep into future and predict what will happen, but then turn around and do nothing about it.
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Which is more important - experience or memory of experience? If you could have an hour of ecstasy that you'd forever remember as torture, or an hour of torture that you'd forever remember as ecstasy, which would you prefer?
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The eye and brain are conspirators, and, like most conspiracies, theirs is negotiated behind closed doors, in the back room, outside of our awareness.
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To learn from experience, we must remember it, and, for a variety of reasons, memory is a faithless friend.
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People want to be happy, and all the other things they want are typically meant to be a means to that end.
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What’s so curious about human beings is that we can look deeply into the future, foresee disaster, and still do nothing in the present to stop it. The majority of people on this planet, they’re overwhelmed with concerns about their immediate well being.
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Research suggests that people are typically unaware of the reasons why they are doing what they are doing, but when asked for a reason, they readily supply one.
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Human beings are works in progress that mistakenly think they're finished.
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Few of us can accurately gauge how we will feel tomorrow or next week. That's why when you go to the supermarket on an empty stomach, you'll buy too much, and if you shop after a big meal, you'll buy too little.
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We are happy when we have family, we are happy when we have friends and almost all the other things we think make us happy are actually just ways of getting more family and friends.
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People are drastically overconfident about their judgments of others.
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In short, if we adhere to the standard of perfection in all our endeavors, we are left with nothing but mathematics and the White Album.
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If you are like most people, then like most people, you don't know you're like most people.
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