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Psychologists call this habituation, economists call it declining marginal utility, and the rest of us call it marriage.

Daniel Gilbert

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Daniel Gilbert
Age: 67
Born: 1957
Born: November 5
Psychologist
University Teacher
Writer
the United States of America
Dan Gilbert
Daniel Todd Gilbert
Marriage
Habituation
Rest
Marginal
Call
Declining
Psychologists
Economists
Psychologist
Utility
Economist

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Research suggests that people are typically unaware of the reasons why they are doing what they are doing, but when asked for a reason, they readily supply one.
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I have everything that I could possibly want in life, from a gorgeous granddaughter and a wonderful wife, brilliant students, the best job anyone could hope for, and about half of my hair. Not the half I would have kept, but no one consulted me.
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If I wanted to know what a certain future would feel like to me, I would find someone who is already living that future. If I wonder what it's like to become a lawyer or marry a busy executive or eat at a particular restaurant, my best bet is to find people who have actually done these things and see how happy they are.
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The data says that with the poor, a little money can buy a lot of happiness. If you're rich, a lot of money can buy you a little more happiness. But in both cases, money does it.
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We are happy when we have family, we are happy when we have friends and almost all the other things we think make us happy are actually just ways of getting more family and friends.
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My friends tell me that I have a tendency to point out problems without offering solutions, but they never tell me what I should do about it.
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To learn from experience, we must remember it, and, for a variety of reasons, memory is a faithless friend.
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The mistakes we make when we try to imagine our personal futures are also lawful, regular, and systematic. They, too, have a pattern that tells us about the powers and limits of foresight in much the same way that optical illusions tell us about the powers and limits of eyesight.
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Our brain accepts what the eyes see and our eye looks for whatever our brain wants.
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What’s so curious about human beings is that we can look deeply into the future, foresee disaster, and still do nothing in the present to stop it. The majority of people on this planet, they’re overwhelmed with concerns about their immediate well being.
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Variety improves the things that we do too often, but it rules the things that we don't do often enough.
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We humans can look deep into future and predict what will happen, but then turn around and do nothing about it.
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The good news is that going blind is not going to make you as unhappy as you think it will. The bad news is that winning the lottery will not make you as happy as you expect.
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Part of us believes the new car is better because it lasts longer. But, in fact, that's the worst thing about the new car. It will stay around to disappoint you, whereas a trip to Europe is over. It evaporates. It has the good sense to go away, and you are left with nothing but a wonderful memory.
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Alas, we think of ourselves as unique entities-minds unlike any others-and thus we often reject the lessons that the emotional experience of others has to teach us.
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I actually think the same things do make most people happy. The differences are extremely small, and around the margins. You like peach ice cream I like strawberry ice cream. Both of us like ice cream much better than a smack on the head with two-by-four.
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Our inability to recall how we really felt is why our wealth of experiences turns out to be poverty of riches.
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If you are like most people, then like most people, you don't know you're like most people.
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Which is more important - experience or memory of experience? If you could have an hour of ecstasy that you'd forever remember as torture, or an hour of torture that you'd forever remember as ecstasy, which would you prefer?
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In short, if we adhere to the standard of perfection in all our endeavors, we are left with nothing but mathematics and the White Album.
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