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In general, people are comfortable sharing their music. There are two exceptions, though - Lady Gaga and Britney Spears.

Daniel Ek

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Daniel Ek
Age: 41
Born: 1983
Born: February 21
Businessperson
Entrepreneur
Comfortable
Though
Gaga
Two
Exceptions
Music
Spears
People
Sharing
Exception
Lady
General

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This is a way for artists to communicate directly to their fans. If you think of an artist like Bruno Mars, he's using Spotify, creating playlists and listening to music through it.
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With Twitter and other social networking tools, you can get a lot of advice from great people. I learn more from Twitter than any survey or discussion with a big company.
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We led with our conviction rather than rational, because rational said it was impossible.
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Put your consumers in focus, and listen to what they're actually saying, not what they tell you.
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It disturbed me that the music industry had gone down the drain, even though people were listening to more music than ever and from a greater diversity of artists.
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I had two passions growing up - one was music, one was technology. I tried to play in a band for a while, but I was never talented enough to make it. And I started companies. One day came along and I decided to combine the two - and there was Spotify.
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The main reason people want to pay for Spotify is really portability. People are saying, 'I want to have my music with me.'
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I was born in Sweden, and in Sweden we are known for the piracy services.
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Ask yourself: given everything you have to do, is there a way that we can make this better?
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In order for a service to be social, you've really got to start from the ground up. The fact that almost a third of the U.S. population have even heard of Spotify is really because they've seen it on Facebook and friends have been sharing.
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I was deeply uncertain of who I was and who I wanted to be. I really thought I wanted to be a much cooler guy than what I was.
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People just want to have access to all of the world's music.
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There are millions of people who consume music illegally every month. Just getting them into a legal service will make the music industry way bigger than it's ever been before.
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