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There are millions of people who consume music illegally every month. Just getting them into a legal service will make the music industry way bigger than it's ever been before.

Daniel Ek

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Daniel Ek
Age: 41
Born: 1983
Born: February 21
Businessperson
Entrepreneur
Millions
Illegally
Getting
Consume
Music
Month
Ever
Legal
Every
Service
Way
Bigger
Make
Months
People
Industry

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We led with our conviction rather than rational, because rational said it was impossible.
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Ask yourself: given everything you have to do, is there a way that we can make this better?
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At the end of the day, I want the music industry to be larger than what it is today.
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It disturbed me that the music industry had gone down the drain, even though people were listening to more music than ever and from a greater diversity of artists.
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In general, people are comfortable sharing their music. There are two exceptions, though - Lady Gaga and Britney Spears.
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I'm not an inventor. I just want to make things better.
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This is a way for artists to communicate directly to their fans. If you think of an artist like Bruno Mars, he's using Spotify, creating playlists and listening to music through it.
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In order for a service to be social, you've really got to start from the ground up. The fact that almost a third of the U.S. population have even heard of Spotify is really because they've seen it on Facebook and friends have been sharing.
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At Spotify, we really want you to democratically win as a musician. We want you to win because your music is the best music.
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I was born in Sweden, and in Sweden we are known for the piracy services.
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I was deeply uncertain of who I was and who I wanted to be. I really thought I wanted to be a much cooler guy than what I was.
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There are half a billion people that listen to music online and the vast majority are doing so illegally. But if we bring those people over to the legal side and Spotify, what is going to happen is we are going to double the music industry and that will lead to more artists creating great new music.
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People just want to have access to all of the world's music.
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I had two passions growing up - one was music, one was technology. I tried to play in a band for a while, but I was never talented enough to make it. And I started companies. One day came along and I decided to combine the two - and there was Spotify.
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