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If, as consumers, we can change our mindset so that we see gnarled, twisted, lumpy or otherwise imperfect produce as beautiful, we can create demand, change the system and ultimately help feed the world.

Dana Cowin

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Dana Cowin
Age: 54
Journalist
Change
Otherwise
World
Demand
Lumpy
Produce
Gnarled
System
Twisted
Create
Imperfect
Help
Feed
Helping
Consumers
Beautiful
Ultimately

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If we could stop wasting food, imagine how many more people we could feed!
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Check out the produce bin in your fridge or your cabinet before you buy more. When you see something on the verge of going bad, freeze it, turn it into a sauce, make jam.
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If we accept imperfect food, we can indeed change the world for the better.
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People should go to their local grocery store or farmers' market and buy ugly, misshapen foods, then cook with them and document their dishes. And share not only the funny-looking foods, but the fantastic results.
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