I think the real risk comes in being willing to try to be authentic.

Software will never replace the Koran.

Giant agencies are wobbling like drunkards... the rest of you should be sharpening your knives.

We need to get to kids who have no idea what we do. We need to open the doors wide and let them in. There are many undiscovered voices out there - voices that, against all odds, can rise up and enrich this culture and perhaps change the very nature of the marketplace for the better.