Brand is much more than a name or a logo. Brand is everything and everything is brand

We have a visceral reaction to the idea that anyone would make very much money helping other people. Interesting that we don't have a visceral reaction to the notion that people would make a lot of money NOT helping other people.

We aren't upset when Paramount makes a $200 million movie that flops, but if a charity experiments with a $5 million fundraising event that fails, we call in the attorneys. So charities are petrified of trying bold new revenue-generating endeavors and can't develop the powerful learning curves the for-profit sector can.

When you prohibit failure, you kill innovation.

Your ability to stand up for your truth is a muscle, and the more you exercise it the stronger it gets.

You can't know if your values are being violated if you're ambiguous about what they are

The next time you're looking at a charity, don't ask about the rate of their overhead ask about the scale of their dreams - their Apple-, Google-, Amazon-scale dreams - how they measure their progress toward those dreams, and what resources they need to make them come true, regardless of what the overhead is.

The next time you're looking at a charity, don't ask about the rate of their overhead. Ask about the scale of their dreams.