Brand is much more than a name or a logo. Brand is everything and everything is brand

We have a visceral reaction to the idea that anyone would make very much money helping other people. Interesting that we don't have a visceral reaction to the notion that people would make a lot of money NOT helping other people.

When you prohibit failure, you kill innovation.

We aren't upset when Paramount makes a $200 million movie that flops, but if a charity experiments with a $5 million fundraising event that fails, we call in the attorneys. So charities are petrified of trying bold new revenue-generating endeavors and can't develop the powerful learning curves the for-profit sector can.

You can't know if your values are being violated if you're ambiguous about what they are

The next time you're looking at a charity, don't ask about the rate of their overhead. Ask about the scale of their dreams.

Your ability to stand up for your truth is a muscle, and the more you exercise it the stronger it gets.

The next time you're looking at a charity, don't ask about the rate of their overhead ask about the scale of their dreams - their Apple-, Google-, Amazon-scale dreams - how they measure their progress toward those dreams, and what resources they need to make them come true, regardless of what the overhead is.