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You can think about life as a battle between you and a doughnut shop. The doughnut shop wants you to eat another doughnut and pay the money, and you want to do it in the short term, but in the long term it's not good for you either financially or from a health perspective.

Dan Ariely

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Dan Ariely
Age: 57
Born: 1967
Born: April 29
Economist
Pedagogue
Professor
Psychologist
University Teacher
Writer
New York City
New York
Think
Health
Doughnut
Thinking
Wants
Financially
Life
Either
Shop
Term
Shops
Money
Perspective
Another
Battle
Long
Short
Good
Pay

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We need to believe that we're good people, and we'll do just about anything to maintain that perception.
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