Quote

Money are very difficult to think about. So, we think about money as the opportunity cost of money. So, we at some point went to a Toyota dealership and we asked people, what will you not be able to do in the future if you bought this Toyota?

Dan Ariely

Change background

T
T
T

Change font

TAGS & TOPICS

Dan Ariely
Age: 57
Born: 1967
Born: April 29
Economist
Pedagogue
Professor
Psychologist
University Teacher
Writer
New York City
New York
People
Point
Future
Opportunity
Dealership
Difficult
Toyota
Money
Bought
Able
Cost
Think
Asked
Thinking
Went

More quotes by Dan Ariely

Image
What kind of people would be able to rationalize better than other people? Better storytellers, right? Creative people, right? Because if you're creative, you find more ways to cheat and still yourself a story about why this is okay.
Dan Ariely
Image
The problem with opportunity cost is that opportunity cost is divided among many, many things.
Dan Ariely
Image
The major thing that holds you back when you're trying to change a bad habit like eating, smoking, or drinking too much is your belief you are out of control.
Dan Ariely
Image
For all of us, it's very hard to think about money, and because of that, we need help. In the same way that for all of us, it is hard to eat well, and we need some help. The poor have a particular challenge, which is that their life is actually much more complex - and they're much more complex cognitively.
Dan Ariely
Image
When parents have college savings accounts for their kids, their kids show higher social and cognitive performance.
Dan Ariely
Image
The things that motivate us are to help other people, to feel that we're useful, to feel that we're getting better, to feel that we are kind of living to our potential, to get a sense of meaning. All of those things are positive.
Dan Ariely
Image
Once you break the social norm and create a new social norm, all of a sudden it can stay with us for a long time.
Dan Ariely
Image
The problem is that people basically dangle debt in front of us. And the cost for the poor of course is much higher than for the wealthy.
Dan Ariely
Image
The most difficult thing is to recognize that sometimes we too are blinded by our own incentives. Because we don’t see how our conflicts of interest work on us.
Dan Ariely
Image
When people are in severe pain, there's an expression, you're a pain person, and what that means is that nothing else matters.
Dan Ariely
Image
It was shocking to realize how many low-income Americans don't have savings accounts.
Dan Ariely
Image
It is helpful to think of people as having two fundamental motivations: the desire to see ourselves as honest, good people, and the desire to gain the benefits that come from cheating - on our taxes or on the football field.
Dan Ariely
Image
We need to believe that we're good people, and we'll do just about anything to maintain that perception.
Dan Ariely
Image
When you get a checking account, you should have a savings account, and the number for the savings account should be one off of your checking account.
Dan Ariely
Image
While we somehow understand revenge on an intuitive level between individuals, I do suspect that companies, assuming that people are rational, completely miss and underestimate the motivation people have for revenge.
Dan Ariely
Image
I think we could get people to both be more productive and happier. We're less productive as individuals. We're less productive as companies, and we're more miserable.
Dan Ariely
Image
The people that lend you money basically give you an answer based on the risk that they are willing to take. But just because a bank is willing to take a particular risk doesn't mean that that is the right amount for me to spend.
Dan Ariely
Image
But because human being tend to focus on short-term benefits and our own immediate needs, such tragedies of the commons occur frequently .
Dan Ariely
Image
I don't know what exactly the translation is but when we do consume something now, something else has to give at some point.
Dan Ariely
Image
Honesty is a complex and tricky thing, and we don't want to be honest all the time.
Dan Ariely