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While we somehow understand revenge on an intuitive level between individuals, I do suspect that companies, assuming that people are rational, completely miss and underestimate the motivation people have for revenge.

Dan Ariely

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Dan Ariely
Age: 57
Born: 1967
Born: April 29
Economist
Pedagogue
Professor
Psychologist
University Teacher
Writer
New York City
New York
People
Motivation
Suspects
Missing
Revenge
Completely
Assuming
Level
Companies
Levels
Rational
Company
Individuals
Intuitive
Understand
Somehow
Suspect
Individual
Miss
Underestimate

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