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We need to believe that we're good people, and we'll do just about anything to maintain that perception.
Dan Ariely
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Dan Ariely
Age: 57
Born: 1967
Born: April 29
Economist
Pedagogue
Professor
Psychologist
University Teacher
Writer
New York City
New York
Needs
Believe
Good
People
Maintain
Perception
Anything
Need
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It is helpful to think of people as having two fundamental motivations: the desire to see ourselves as honest, good people, and the desire to gain the benefits that come from cheating - on our taxes or on the football field.
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I don't know what exactly the translation is but when we do consume something now, something else has to give at some point.
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