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We need to believe that we're good people, and we'll do just about anything to maintain that perception.

Dan Ariely

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Dan Ariely
Age: 57
Born: 1967
Born: April 29
Economist
Pedagogue
Professor
Psychologist
University Teacher
Writer
New York City
New York
Need
Needs
Believe
Good
People
Maintain
Perception
Anything

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The experiments show quite clearly that, as you resist more and more temptation, you're actually more and more likely to fail.
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Once you break the social norm and create a new social norm, all of a sudden it can stay with us for a long time.
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The things that motivate us are to help other people, to feel that we're useful, to feel that we're getting better, to feel that we are kind of living to our potential, to get a sense of meaning. All of those things are positive.
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It is helpful to think of people as having two fundamental motivations: the desire to see ourselves as honest, good people, and the desire to gain the benefits that come from cheating - on our taxes or on the football field.
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Not all debt is bad. From time to time we should get into debt when there's a good reason for that.
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Giving up on our long-term goals for immediate gratification, my friends, is procrastination.
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I don't think we should go around life and being miserable all the time and feel the pain of paying. It's a question of what categories we want to spend more on and what categories we want feel that we are spending too much on and we want to cut down.
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that when given the opportunity, many honest people will cheat.
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Rainy day savings are incredibly important, because from time to time, bad things happen. And if you're not prepared for that, it's going to be really terrible.
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