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It is helpful to think of people as having two fundamental motivations: the desire to see ourselves as honest, good people, and the desire to gain the benefits that come from cheating - on our taxes or on the football field.

Dan Ariely

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Dan Ariely
Age: 57
Born: 1967
Born: April 29
Economist
Pedagogue
Professor
Psychologist
University Teacher
Writer
New York City
New York
Desire
Gains
Two
Field
Come
Motivation
Motivations
Good
Benefits
Cheating
Think
Taxes
Helpful
Thinking
Fields
Fundamental
People
Football
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Honest
Fundamentals

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