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It is helpful to think of people as having two fundamental motivations: the desire to see ourselves as honest, good people, and the desire to gain the benefits that come from cheating - on our taxes or on the football field.
Dan Ariely
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Dan Ariely
Age: 57
Born: 1967
Born: April 29
Economist
Pedagogue
Professor
Psychologist
University Teacher
Writer
New York City
New York
Come
Motivation
Motivations
Good
Benefits
Cheating
Think
Taxes
Helpful
Thinking
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Fundamental
People
Football
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Honest
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Two
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We need to believe that we're good people, and we'll do just about anything to maintain that perception.
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The experiments show quite clearly that, as you resist more and more temptation, you're actually more and more likely to fail.
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While we somehow understand revenge on an intuitive level between individuals, I do suspect that companies, assuming that people are rational, completely miss and underestimate the motivation people have for revenge.
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Not all debt is bad. From time to time we should get into debt when there's a good reason for that.
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But suppose we are nothing more than the sum of our first, naive, random behaviors. What then?
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With everything you do, in fact, you should train yourself to question your repeated behaviors.
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Thinking is difficult and sometimes unpleasant.
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