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It is helpful to think of people as having two fundamental motivations: the desire to see ourselves as honest, good people, and the desire to gain the benefits that come from cheating - on our taxes or on the football field.

Dan Ariely

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Dan Ariely
Age: 57
Born: 1967
Born: April 29
Economist
Pedagogue
Professor
Psychologist
University Teacher
Writer
New York City
New York
Desire
Gains
Two
Field
Come
Motivation
Motivations
Good
Benefits
Cheating
Think
Taxes
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Fields
Fundamental
People
Football
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Honest
Fundamentals

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